Muffaddal Q.

Top S. I generally recommend starting with a comprehensive tracking plan. This ensures all user touchpoints are covered so we can track the right KPIs. After that, you can move to implementation, followed by reporting and analytics as an ongoing task. Naturally, when new features are released, you’ll need to revisit the tracking plan and repeat the cycle. This ensures that:

2. The document acts as a single source of truth for all teams.

As the Head of Analytics, I am focused on building a data-driven culture at my company. I frequently conduct interactive sessions like this for my colleagues.

Hello Axel H. , the Mixpanel documentation has some great videos to start with. If you'd like, we can also do a one-on-one session to go over it together.

Perfectly makes sense. Appreciate the help.

thanks for getting back Andrew S.. So what I want to understand is when to use which. What are the benefits/use cases of using one over the other.

This is great. How do you send cost and campaign analytics data to Mixpanel? And do we have any plans for mobile attribution?