Mixpanel Community Icon

Analyzing User Behavior on Second App Visits: Seeking Solutions

·
·

hi! we are trying to understand what our users do upon their second visit to our app? does anyone know what the best way to do this is? we aren't able to rely on the session events because it doesn't keep track of which instance of session it is so we aren't able to determine the 2nd visit. Retention reports don't seem to help out either because they can't tell us what users do once they return to the app for a second time, only that they have returned.

  • Avatar of Ansh A.
    Ansh A.
    ·
    ·

    Amaraj J. the best way to do this is to ask the dev to fire a property when the user has a 2nd visit to the app (app_open event for example). And then, you can use funnels, or retention reports to just analyze behaviour after the 2nd app open.

  • Avatar of Natan D.
    Natan D.
    ·
    ·

    Isn't there also a Mixpanel user property called Total App Sessions, which you could use?

  • Avatar of Ansh A.
    Ansh A.
    ·
    ·

    Not really Natan D.

  • Avatar of Thena
    Thena
    APP
    ·
    ·

    Hi Amaraj- Julianne from Mixpanel Support here. I hate to be the bearer of bad news, but I'm afraid that this would be a product gap on our side. At the moment there is no straightforward way to analyze a users second visit within Mixpanel. I'm sorry for this inconvenience. I've gone ahead and filed a feature request internally- this will allow the Product Team to evaluate this feature's development for future Mixpanel releases. In terms of a workaround, I'd recommend adding a super property to your implementation that indicates if it's a user's second session. If that property is tracked on the events, you could then analyze the second session.