Clarifying Subscription Renewal Retention Report Calculations

·Dec 04, 2025 01:36 PM·

When creating a subscription renewal retention report, with renewals happening every month, do we add the <1 Month to the Month 1 figures to get the full picture of all Month 1 renewals, or does Month 1 also include renewals from the <1 Month column as well? 🎫

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1 comment

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Julianne Bozzini
APP
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Hi Dave- Julianne here from Mixpanel Support! Whether or not "< 1 Month" is included in "Month 1" would depend on the specific retention criteria selected. You can read more about each retention criteria in the <https://docs.mixpanel.com/docs/reports/retention#retention-criteria|docs here>. Which one are you using in the report?

Julianne Bozzini
APP
·
·
Hi Dave- Julianne here from Mixpanel Support! Whether or not "< 1 Month" is included in "Month 1" would depend on the specific retention criteria selected. You can read more about each retention criteria in the <https://docs.mixpanel.com/docs/reports/retention#retention-criteria|docs here>. Which one are you using in the report?