Mixpanel Pricing: Per User vs. Subscription Access Explained
Is Mixpanel charged at per user or you just pay a subscription and it gives access to how many users or its unlimited
Is Mixpanel charged at per user or you just pay a subscription and it gives access to how many users or its unlimited
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Mixpanel’s main pricing is not per seat/user of the app, and not per internal viewer seat or per query. It’s primarily based on data volume (events), with an optional MTU-based Enterprise model.
1. How you’re charged by default (event-based)
- Pricing is based on the number of events tracked across all projects in your organization each month, not how many teammates log into Mixpanel. [How pricing works]
- Certain technical events (like $identify, profile updates, etc.) don’t count toward billable events. [How pricing works]
- Plans:
- Free: Up to 1M events/month, limited features, up to 5 saved reports per user. [How pricing works]
- Growth: Event-based, includes first 1M events free on newer plans. [How pricing works; Pricing page]
- Enterprise: Event-based by default, with more governance and advanced features. [How pricing works]Mixpanel explicitly notes that it does not price by seats or queries, which is meant to encourage broad adoption. [Warehouse connectors blog]
2. Seats / internal users
- Plans allow unlimited seats (no per-seat fee) so you can invite as many teammates as you want without extra license cost. [Support QA – Free plan; Pricing page]
3. Optional MTU-based Enterprise billing
- There is also an MTU-based Enterprise plan (Monthly Tracked Users) that charges based on the number of users who perform at least one qualifying event in a month. - This starts at $20,000/year and is only available via sales, not self-serve. [Is pricing based on MTUs?; MTU billing]So in practice: - You don’t pay per internal Mixpanel user. - By default you pay for data volume (events), with 1M events/month free on both Free and newer Growth plans. - Large customers can choose an MTU-based Enterprise model instead of event-based if they work with sales.
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