Create a business plan + PRD to follow this template kapa.ai using the information below to create a framework
A successful Business Plan should consist of a narrative section and financial projections for a minimum of three years of operation. It will typically include:
1. Executive summary
2. Description of your products and/or services
3. How your business meets the Innovation, Viability and Scalability criteria for endorsement
4. Please highlight your research and development activity in relation to the core innovation proposition
5. Market analysis
6. Competitor analysis: we recommend including at least 4-5 competitors and require a comprehensive analysis comparing your competitors’ features and benefits against your own offer
7. Staff profile and recruitment strategy
8. Marketing and sales strategy
9. SWOT analysis
10. Investment strategy and funding requirement
11. Detailed revenue and Cost of sales forecast, reflecting customer acquisition numbers
12. Cash flow forecast
13. Annual Profit & Loss forecast
14. Balance sheet forecast
15. Forecasted stock levels (if applicable)
16. Forecasted advertising/marketing expenditure
17. Forecasted fixed asset schedule
18. Forecasted staff costs (salaries and related expenses such as national insurance and pensions)
Product Requirements Document (PRD) Template
use the information below as content to fill in the above framework for Mixpanel kapa ai chatbot and community platform
What is a PRD?
A PRD is a living guide written by a Product Manager used to communicate and outline what they are building, who it is for, and how it benefits the end-user. It also serves as a guide for business and technical teams to help develop, launch, and market the product.
Note: the following content has been validated by Gaurav Hardikar, Head of Consumer Product HomeLight
PRD Title: PRD for Feature X
Author: Name of PM
Team: [List team members]
Product Manager
Engineering Lead/Team Lead
Designer
Approvers/Sign-Off
PM Epic: [Insert link to Project Management tool epic (on JIRA or similar tool)]
Status of PRD: Backlog
One Pager
Prior to writing your PRD document, present a One Pager to Executives to get buy-in from Executives before you prioritize. In the one-pager, you should describe Overview, Problem, Objectives, Constraints, and Use Cases. Use this One Pager to begin the project, then construct the PRD over the course of the project until lock.
Overview
An overview that states what product/feature the project is about, it’s important, and the overall key points your team needs to know.
Problem
Your problem statement is a description that explains the current situation and its related customer pain points and wants. This is a high-level statement that clearly states why this is a problem and explains why it is important to your business.
Objectives
The broad brush goals of this project. What would success look like if you solve the customer and company needs you are aiming to address?
Objective 1
Objective 2
Objective 3
Constraints
Roadblocks, realities, and dependencies that limit how ambitious you can be with this project. Whether it’s time, money, or engineering capability, be clear about the limits of this project.
Constraint 1
Constraint 2
Constraint 3
Persona
Who are the target personas for this product, and which is the key persona?
Key Persona
Description Key Persona
Persona 2
Description Persona 2
Persona 3
Description Persona 3
Use Cases
Instances where various personas will use the product, in context.
Scenario 1
Scenario 2
Scenario 3
PRD
When you’ve locked in your One Pager, build out your PRD. Use the finalized One Pager and the following.
Features In
These are the distinct, prioritized features along with a short explanation of why this feature is important. Briefly outline the scope, the goals, and use case.
Feature 1
Feature 2
Feature 3
Features Out
What features have you explicitly decided not to do and why?
Feature 1
Feature 2
Feature 3
Design - (optional)
Include any needed early sketches, and throughout the project, link to the actual designs once they’re available.
Technical Considerations - (optional)
Link to engineering technical approach document.
Success Metrics
What are the success metrics that indicate you’re achieving your internal goals for the project? How will you measure success? You can use any goal-setting and tracking system you prefer (OKRs, KPIs, etc).
Note: Link to Analytics requirements and approach document.
GTM Approach
What’s the product messaging that your marketing department will use to describe this product to existing and new customers? How do you plan to launch this product to the market with marketing and sales teams?
Note: Link to a larger GTM brief if available.
Open Issues
What factors do you still need to figure out? What problems may arise and how do you plan on addressing them?
Q&A
What are common questions about the product along with the answers you’ve decided? This is a good place to note key decisions.
Asked by
Question
Answer
Feature Timeline and Phasing
Feature
Status
Dates
Backlog
Nov 23, 2022
In Development
In Review
Shipped
Blocked
PRD Checklist:
Here’s a list of topics you must include in your PRD:
PRD Checklist
Order
Topic
Done
1.
Title
In Progress
2.
Author
Backlog
3.
Decision Log
Backlog
4.
Change History
Backlog
5.
Overview
Backlog
6.
Success Overview
Backlog
7.
Messaging
Backlog
8.
Timeline/Release Planning
Backlog
9.
Personas
Backlog
10.
User Scenarios
Backlog
11.
User Stories/Features/Requirements
Backlog
12.
Features In
Backlog
13.
Features Out
Backlog
14.
Design
Backlog
15.
Open Issues
Backlog
16.
Q&A
Backlog
17.
Other Considerations
Backlog
Example PRD
PRD Title: PRD for Feature X
Author: Natalie PM - (Sign off)
Team: [List team members]
Product Manager
Natalie PM
Engineering Lead/Team Lead
Ella
Designer
Jorge
Approvers/Sign-Off
Ella
PM Epic: [Insert link to Project Management tool epic (on JIRA or similar tool)]
Status of PRD: Backlog
PM Epic: [Insert link]
One Pager for Feature X
Overview
The Mobile App has two main goals, to provide a fantastic picture discovery and viewing experience for camera owners and non-camera owners alike and to provide added value to the camera owner (value that comes from having a portable computer with a fast processor, a nice screen, and an Internet connection).
This vision will continue through with Product X, taking advantage of the smartphone’s cellular radio (among other things) for camera owners and by continuing to be a great place to experience pictures.
Note: This document describes a roadmap to Product X’s time, not the scope of a massive release at Product X’s release. We will want to identify key release milestones/priorities and plan development around them.
Objectives
Be a great place to discover and view pictures, regardless as to if you’re a camera owner or not.
Provide extra value to camera owners.
Support our ecosystem goals.
GTM Approach
The Mobile App provides a convenient way to share on the go, control your camera remotely, or simply see the latest amazing pictures in 3D.
Success Metrics
TBD (It’s OK that these aren’t clearly defined yet! We’ll figure them out as we discuss the product with the other teams)
Scenarios
Non-Owner Discovering Pictures
Hans is thinking about buying a camera, having seen a demo at his local Ringfoto store, but he’s unsure. He downloads the app, now available in German fortunately, as he thinks about buying the camera. In it, he can easily sit back and watch a slideshow of pictures play or interrupt them and interact with them. Thanks to geotagging, he can even see what other camera owners are shooting in his town. This browsing experience is quite pleasant, and the pictures look great on his iPad.
He goes into the app’s learn section and sees a list of videos he can play to teach him how to use the camera better, but unfortunately they’re all in English.
However, Hans has had enough fun playing with the app that it pushes him towards buying a camera.
