How does Mixpanel calculate MAU using the metric ?

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Mixpanel calculates Monthly Active Users (MAU) by determining the number of unique users who have performed a meaningful action within a given 30-day period. Here's how you can calculate MAU in Mixpanel: 1. Define an Active User: Determine what action represents meaningful engagement for your product. This could be an action like "watch a video" or any other event that signifies user engagement.2. Use Mixpanel's Product Analytics: - Create a new Insights report. - Choose the event(s) that define your active users. This should be an action where users derive value from your product. - Select a time range for your analysis. - Choose between daily, weekly, or monthly active users. - Under the event you've chosen, change the setting from "Total Events" to "Unique Users."3. Calculation: Mixpanel will count the number of unique users who performed the defined action within the specified 30-day period. This count represents your MAU for that month.For more detailed instructions, you can refer to the Mixpanel documentation on MAU.By tracking MAU, you can monitor changes over time, analyze user engagement, and assess the overall health and growth of your user base.

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In Mixpanel, Monthly Active Users (MAU) is interpreted as the number of unique users who have performed a specific action that signifies meaningful engagement within a 30-day period. Here's how it is typically interpreted and used: 1. Definition of Active User: An active user is defined by a specific action that is meaningful for your product. This could be actions like "watch a video," "make a purchase," or any other event that indicates user engagement.2. Calculation: - Mixpanel calculates MAU by counting the number of unique users who have performed the defined action within the last 30 days. - This is done by selecting the event that defines active users and setting the measurement to "Unique Users" in an Insights report.3. Usage: - MAU is used to understand the overall health and growth of your user base. - It helps in tracking product adoption, user engagement, and growth trends over time. - By analyzing MAU, you can identify patterns in user behavior and make informed decisions to improve user retention and engagement.4. Advanced Analysis: - MAU can be combined with other metrics like DAU (Daily Active Users) and WAU (Weekly Active Users) to analyze user engagement and retention more deeply. - It can also be used to calculate the DAU/MAU ratio, which helps in understanding the stickiness of your product.For more detailed information, you can refer to the Mixpanel blog on MAU.

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