Help Generate a template using your knowledge base to generate a analytics ticket requirement that is recommended by Mixpanel Requirements in the ticket User Story As a I want to So that This is for a button click that when clicked allows you to determine if a user selected a default or premium option. Add the key deliverables to deliver against that user story Required Update A detailed of what is required to deliver against the key deliverables Eg Event Name Description Trigger Event Property Development Task - Where to add tracking code to be documented by the dev.
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Here’s a concise, Mixpanel‑aligned analytics ticket template you can copy into your tracker.User Story - As a: Product analyst - I want to: Measure which option users select when clicking the plan selection button - So that: I can compare default vs premium selection and optimize conversionKey Deliverables - Single, action-oriented event with clear name - Properties that capture option type (default vs premium) and relevant context - Consistent naming convention and data types - Documentation in tracking plan and Lexicon - Code implementation and validationRequired Update - Event Name: plan_selected (Object Verb; snake_case) (Use clear, consistent names; Mixpanel is case-sensitive) (Events best practices) - Description: Fires when a user clicks the plan selection button to choose an option - Trigger: User clicks the plan select/CTA button - Required Event Properties: - option_type: default | premium (use a property instead of separate events; keeps actions grouped) (Keep events as actions; Group similar actions via properties) - page_name or screen_name: e.g., /pricing (useful for breakdowns) (Events and properties examples/use cases) - experiment_variant (if applicable): control | variant_a (optional) - source: ui | deep_link (optional; consider as a super property if global) (Super properties) - Distinct ID: Use your authenticated user ID when available; ensure proper identification on login/sign-up to stitch sessions across devices (Identify users; Events require distinct_id) - Naming & Data Quality: - Use snake_case; avoid dynamic event names; use properties for variable values (Naming, avoid dynamic names) - Keep property values consistent (e.g., “default”, not “Default”) and omit properties rather than sending null/empty (Property conventions) - Tracking Plan & Governance:
- Add to tracking plan with definitions and owners; keep updated; align to KPIs (e.g., Activation/Conversion) (Create a tracking plan; Planning methodology) - In Lexicon, add display names/descriptions for event and properties for data democratization (Lexicon/data dictionary)Development Tasks - Where to add tracking code: - Web (JS): On the plan selection button click handler for both options (same event, different option_type value) (Track events code; Use properties over many events) - Mobile: Add in the button’s onClick/onTap handler on the relevant screen - Server (optional, preferred for reliability if selection is confirmed server-side): Emit same event with identical schema when selection is received (We recommend server-side tracking) - Sample code (Web JS):
option_type: 'premium', // or 'default'
page_name: '/pricing'
})
```LBKS (Replace values dynamically at runtime; ensure distinct_id is set for logged-in users) ([Track events code](https://docs.mixpanel.com/docs/quickstart/capture-events/track-events#code); [Identify users](https://docs.mixpanel.com/guides/plan/tracking-strategy#tracking-plan-methodology))
- QA/Validation:
- Verify event and properties appear in Events in real time and values match expectations ([Events page](https://docs.mixpanel.com/docs/quickstart/capture-events/track-events#code))
- Confirm property casing and value sets
- Confirm event fires once per click and not on page loadLBKSNotes
- Start lean: one event with a key property aligns with Mixpanel guidance to keep actions grouped and use properties for specificity, improving analysis and reducing risk of event sprawl ([Group via properties; avoid ballooning events](https://docs.mixpanel.com/guides/plan/tracking-strategy#tracking-plan-methodology); [Data democratization via structure](https://mixpanel.com/blog/data-democratization-product-analytics/)).
- This event can feed Funnels and Breakdown analyses directly to compare default vs premium selection. ([Events and properties enable breakdowns](https://docs.mixpanel.com/docs/data-structure/events-and-properties))
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