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Clarification on Step 1 and Step 2 User Attribution in Funnel Analysis | Mixpanel Community

Clarification on Step 1 and Step 2 User Attribution in Funnel Analysis

·Nov 20, 2025 12:27 PM·

Is the data for Step 2 attributed to the date on which Step 1 occurs when I view unique users from Step 1 → Step 2 in the funnel? The conversion window is set to 7 days

3 comments

· Sorted by Oldest

kapa.ai
APP
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kapa.ai
APP
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Yes. In a uniques funnel, each user is counted on the date they enter the funnel (i.e., when they first do Step 1) and must complete Step 2 within the conversion window (7 days in your case) to be counted as converted. The later Step 2 event does not move the user’s attribution date; it only determines whether they convert within that 7‑day window that started at Step 1. [Conversion window; Counting methods]
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Ansh A.
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Kübra B. Not really. The funnel will take the attribution window of 7 days from the step 1 event to calculate in the funnel.
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