How can i create a insight witch contain users engaged?
How can i create a insight witch contain users engaged?
How can i create a insight witch contain users engaged?
Here's how you can create an Insights report to track engaged users in Mixpanel:
Step 1: Define Your Active/Engaged Users
First, decide what "engaged" means for your product — typically, it's a key action users take that represents core value (e.g., "watch video", "send message", "place order"). [Insights Overview]
Step 2: Build the Insights Report
Go to the Insights report in Mixpanel.
Click "Select Metrics" and choose Events — select the event that represents engagement (your value moment).
Change the measurement from "Total Events" to "Unique Users" to count distinct engaged users.
Set your desired time range (e.g., last 30 days).
Optionally, choose between daily, weekly, or monthly active users depending on your product's natural usage frequency. [MAU Guide]
Step 3: Segment Your Engaged Users Further
You can go deeper by:
Adding filters (e.g., only iOS users, specific regions)
Adding breakdowns (e.g., by city, device, or user property)
Using "Total per User" measurement and selecting percentiles to identify power (90th), core (50th/median), and casual (25th) users [Analyze User Engagement]
Step 4: Save Engaged Users as a Cohort (Optional)
Once you have your Insights report, you can:
Click on any data point or bar in the chart.
Select "View Users" to see the list of users behind that metric.
Save them as a cohort for further analysis or targeting. [View Users]
You can also pre-define cohorts for different engagement levels (e.g., "Users who watched videos 2+ times in the last 7 days") and then track how those cohorts grow over time in Insights. [Cohorts]
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How can i see total users and active users e whats is the difference into mixpanel?
How can i see total users and active users e whats is the difference into mixpanel?
kapa.ai How can i see total users and active users e whats is the difference into mixpanel?
Total Users vs. Active Users in Mixpanel
The Difference
Total Users: The count of all user profiles in your Mixpanel project, regardless of whether they've done anything recently. This is a profile-based count. [Insights Measurements]
Active Users (DAU/WAU/MAU): The count of distinct users who performed a specific meaningful event within a defined time window (last 1 day, 7 days, or 30 days). The key idea is that "active" should be tied to a value moment in your product — not just a login or app open. [DAU/WAU/MAU Guide]
How to See Each in Mixpanel (Insights Report)
Total Users
Open an Insights report.
Click "Select Metrics" and choose Profile.
The measurement will default to Total — this counts all user profiles. [Insights Measurements]
Active Users (DAU/WAU/MAU)
Open an Insights report.
Select the event that represents meaningful engagement (e.g., "watch video").
Click on the measurement (defaults to "Unique Users") and select the ">" arrow to expand DAU/WAU/MAU options.
Choose DAU, WAU, or MAU depending on your product's natural usage frequency. [How to Measure DAU/WAU/MAU]
Quick Summary Table
Metric | What it counts | Based on |
Total Users | All user profiles | Profile existence |
Unique Users | Users who did a specific event in the selected date range | Event occurrence |
DAU | Users who did the event in the last 24 hours | Event occurrence |
WAU | Users who did the event in the last 7 days | Event occurrence |
MAU | Users who did the event in the last 30 days | Event occurrence |
The key takeaway: Total Users tells you how many users exist, while Active Users tells you how many are actually engaging with your product in a meaningful way. [MAU Blog]
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
kapa.ai How can i see active sessions, engaged sessions and mean time session and what is the difference btw active sessions and active users?
Sessions in Mixpanel: Active Sessions, Engaged Sessions & Mean Session Time
How Sessions Work in Mixpanel
Mixpanel automatically computes sessions from your event data — no special tracking needed. Sessions generate two virtual events: Session Start and Session End. [Sessions Overview]
How to See Session Metrics in Insights
Go to the Insights report and select either the Session Start or Session End event. From there you can measure:
Total/Active Sessions
Select Session Start as your event — this counts the total number of sessions over time.
You can also use the Total drop-down beside any event and select Sessions to count how many sessions contained that specific event (e.g., how many sessions included a "Purchase"). [Session Controls in Reports]
Engaged Sessions (sessions with a key action)
In Insights, select your key engagement event (e.g., "Product Purchase").
Click the Total drop-down and select Sessions — this shows how many sessions contained that action, effectively giving you "engaged sessions." [Session Controls in Reports]
Mean (Average) Session Duration
Select the Session Start event in Insights.
Use the Aggregate Property measurement and select the "Session Duration (Seconds)" property.
Choose Average as the aggregation.
To convert to minutes, apply a formula dividing by 60. [Sessions FAQ]
Active Sessions vs. Active Users — What's the Difference?
| Active Sessions | Active Users |
Unit counted | Sessions (visits/interactions) | Unique individual users |
One user can have... | Multiple sessions | Counted only once |
Measurement | Total session count | Unique user count (DAU/WAU/MAU) |
Use case | How often users visit | How many distinct people engage |
In short: one user can generate many sessions. Active Users tells you how many people are engaging; Active Sessions tells you how many times engagement is happening. A single user who visits your product 5 times in a day counts as 1 active user but 5 sessions. [Sessions Overview]
Key Session Properties Available
Each session automatically comes with these properties you can use for filtering and breakdowns:
Session Duration (Seconds)
Session Event Count
Session Start Event Name
Session End Event Name [Session Properties]
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
kapa.ai How can i see events per session median?
To see the median number of events per session in Mixpanel Insights, follow these steps:
Go to the Insights report.
Click "Select Metrics" and select the Session Start event (or Session End).
Click on the measurement drop-down and choose Aggregate Property.
Select the "Session Event Count" property — this is the number of events that occurred during each session. [Session Properties]
For the aggregation option, select Median.
This will give you the median number of events per session across all sessions in your selected time range. [Aggregate Property]
Want to go deeper?
You can also use other aggregations on Session Event Count beyond median:
Aggregation | What it tells you |
Average | Mean number of events per session |
Median | Typical session event count (less skewed by outliers) |
P90/P99 | Event count for your most active sessions |
Minimum / Maximum | Lightest vs. heaviest sessions |
The median is generally more useful than the average here, as a few very long sessions can skew the average significantly. [Aggregate Property]
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.