kapa.ai I'm trying to calculate the true success rate of a form, but I'm running into an edge case with user retries and need some advice on the best setup.
My current tracking setup:
form start: User begins filling out the form.
form success: User successfully completes the form.
form error: User hits a validation error on the final step.
The Scenario: Often, a user triggers a form start, reaches the end, and triggers a form error. However, they quickly adjust their input, submit again, and successfully trigger a form success in the same session.
My Goal: I want to get an accurate overall success rate, but I need to understand:
- 1.
What is the best way to structure a Funnel to handle these "recovered" users without skewing the overall conversion rate?
- 2.
Is there a recommended approach (e.g., Custom Events, specific Funnel settings, or Cohorts) to differentiate a "clean success" (no errors) from a "success after an error"?
Any tips or best practices would be highly appreciated.