To calculate the average page views per session in Mixpanel, you should:
1. Track Page View Events: Ensure you are tracking a "Page View" event for each page a user visits. This can be done automatically with Mixpanel’s Javascript SDK or via a CDP like Segment.
2. Divide Page Views by Sessions: In an Insights report, use a formula to divide the total number of "Page View" events by the total number of "Session Start" events. This gives you the average number of pages viewed per session.
Example formula:
Average Page Views per Session = Total Page View Events / Total Session Start Events
This calculation is at the session level, not the user level. It tells you, on average, how many pages are viewed during a single session across all users. If you want to filter out bounces (very short sessions), you can filter for sessions longer than a certain duration (e.g., more than 10 seconds) to get a more meaningful average.
For more details and step-by-step examples, see the Mixpanel documentation:
How much time do users spend on my site per session?
