How to Anonymize First and Last Names in Mixpanel Users View to Protect Consultant Privacy

Simon D. · 2026-05-14T19:28:33.138Z

Would it be possible to anonymize first and last names in the Users view in Mixpanel? Consultants are seeing the names and it is not necessary

Yes, there are a few approaches you can take to prevent consultants from seeing first and last names in the Users view:

The simplest and most recommended approach is data minimization — avoid sending $name, $first_name, and $last_name as user profile properties if they aren't needed for your analytics. [Data Privacy Guide]

If names are already being collected and you need to keep them for some users (e.g., admins), you can mark those properties as "Classified" in Mixpanel. This restricts visibility so only users explicitly granted access to classified data can see them. Consultants without that permission would not be able to view the values. [Data Access Setup]

You can create a Data View that excludes the name properties and assign your consultants to that view. This curates what data is visible to specific groups of users without affecting data ingestion. [Governance & Access]

If the names are being used as identifiers, consider switching to a hashed internal user ID instead. This way, users cannot be traced back to their real identity within Mixpanel. [Anonymizing Users]

Recommended approach: Combine Classified Data (to tag name properties) with a Data View that excludes classified properties for your consultants' role. This is the most practical solution if you still need names accessible to certain internal users.

ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.

How to Anonymize First and Last Names in Mixpanel Users View to Protect Consultant Privacy

1 comment

1. Don't Send Names in the First Place (Best Practice)

2. Use Classified Data

3. Use Data Views

4. Pseudonymize the User ID

1. Don't Send Names in the First Place (Best Practice)

2. Use Classified Data

3. Use Data Views

4. Pseudonymize the User ID