Difference Between Free and Growth Plans: Event Limits Explained

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Both the Free and Growth plans of Mixpanel allow up to 20 million events per month. However, the Growth plan offers additional features such as unlimited saved reports and boards, unlimited saved cohorts, and more advanced analytics capabilities. If you exceed your plan's limit, you simply pay for additional events on the same cost per event basis. For more detailed information, you can refer to the Mixpanel Pricing Page and the Mixpanel Pricing FAQs.

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The term "10k events" in the context of Mixpanel's Growth plan refers to the number of user interactions that can be tracked within your web or mobile application. An event in Mixpanel is essentially any action a user takes in your application. This could include actions like clicking a button, viewing a page, making a purchase, or any other interaction you choose to track.For example, if a user logs into your app, searches for a product, adds it to their cart, and then makes a purchase, that could be considered four events. If you're on a plan that includes 10k events, you could track such interactions for a number of users up to the point where the total number of events reaches 10,000 in a given month.If you exceed the number of events included in your plan, additional costs may apply. For more detailed information, you can refer to the Mixpanel Pricing Page.

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The Free plan of Mixpanel allows up to 100,000 Monthly Tracked Users (MTUs) or up to 100 million events per month. If you exceed this limit, Mixpanel will continue to collect your data, but you will only retain access to your reports for 5 days. After 5 days, you must purchase a paid plan to regain access. The data allowances are reset every month, and you will regain access to Mixpanel when the limit resets the following month.For more detailed information, you can refer to the Mixpanel Pricing Page and the Mixpanel Blog.

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