I'm doing cohort analysis for Dormant User, New User, Resurrected User, and Retained User for a delivery app.
My criteria is:
Dormant User
Users who did not do "Place Order" in the last 30 days.
AND Users who did "Place Order" at least once in the 30 days ending 30 days ago.
New User
Users who did "Place Order" in the last 30 days.
Resurrected User
Users who did "Place Order" at least once in the last 30 days.
AND Users who did not do "Place Order" in the 30 days ending 30 days ago.
AND Users who did "Place Order" at least once in the last 365 days ending 60 days ago.
Retained User
Users who did "Place Order" at least once in the last 30 days.
AND Users who did "Place Order" at least once in the 30 days ending 30 days ago.
Is there something wrong in my criteria of doing these cohorts? Think step by step.
