Simplifying Average Time Calculation in Mixpanel for Stakeholders
how do I get the average time it takes to complete from step 1 to step 2 in Mixpanel that can be easily shown on the board to stakeholders without clicking any insight to deep dive
how do I get the average time it takes to complete from step 1 to step 2 in Mixpanel that can be easily shown on the board to stakeholders without clicking any insight to deep dive
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To get the average time it takes to complete from step 1 to step 2 in Mixpanel that can be easily shown on a board for stakeholders, you can use the Time to Convert measurement in the Funnels report. Here's how to do it:
1. Create a Funnel report with your step 1 and step 2 events 2. Change the measurement from the default "Conversion Rate" to "Time to Convert" 3. Select "Average" as your aggregation method 4. Save this report to your board
This will display the average time it takes users to move from step 1 to step 2 in a simple metric visualization that stakeholders can easily understand without needing to click into any deeper insights.
The Time to Convert measurement allows you to see how quickly or slowly your funnel converts, and you can view this as a summarized value by selecting "Metric" or "Bar" visualizations on your board Funnels: Measure conversions through a series of events.
This approach is particularly useful for tracking improvements in your user experience over time, as mentioned in Mixpanel's blog where they discuss using "Time to complete" as a key metric for measuring the success of product improvements Why focusing on product polish is as important as your next feature.
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When using the "Time to Convert" measurement in a Funnel report with a bar visualization, the "% of overall" represents the percentage that each segment contributes to the total average conversion time.
This metric is particularly useful when you've broken down your funnel by a property (like country, device type, etc.) as it shows you how each segment's conversion time compares to the overall average. It helps you quickly identify which segments are converting faster or slower than others.
For example, if you're measuring the average time to convert between two steps in your funnel and have broken it down by user country: - A segment showing "120% of overall" means users in that country take 20% longer than the average - A segment showing "80% of overall" means users in that country convert 20% faster than the average
This comparative view is part of Mixpanel's value comparison features, which allow you to see the relative performance of different segments against the whole. As noted in the documentation, "For non-sumable aggregations, it compares the segment value to the whole, unsegmented value" Insights: Visualize trends and compositions within your data.
This visualization is particularly effective for stakeholder presentations as it immediately highlights which segments are performing better or worse than average without requiring any additional clicks or analysis.
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