Formulating Hypotheses and Metrics for User Awareness from Banner Interaction | Mixpanel Community

Formulating Hypotheses and Metrics for User Awareness from Banner Interaction

As a Mixpanel expert knowledge base suggest ways to formulate hypothesis and key metric to track result for how users that interacted with a banner are more aware or switched on because now they know the full capacity of the feature and are maximising it as compared to users who do not? Point out that there is value in using this, Recommended could be to switch the banner to popup so user attention is draw to this when they land on the home page. Second is this was an improvement of an existing journey, so we want to benchmark it against the existing one to compare % started exploring and see if it's better Refine and formulate the 2 hypothesis around this using format Hypothesis Test setup Metric Result Recommendation could be TBC Maybe a why? the rationale

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kapa.ai
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kapa.ai
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Certainly! Here’s how you can structure your hypotheses and key metrics in Mixpanel to evaluate the impact of a banner (and a potential popup) on user awareness and feature adoption, benchmarking against the previous journey.---
Hypothesis 1:
Hypothesis: Users who interact with the banner are more aware of the feature’s full capacity and are more likely to maximize its use compared to users who do not interact with the banner.Test Setup: - Track an event when users interact with the banner (e.g., “Banner Clicked”). - Define two cohorts: - Cohort A: Users who interacted with the banner. - Cohort B: Users who did not interact with the banner. - Track downstream feature usage events that indicate maximization (e.g., “Feature Used”, “Advanced Feature Used”).Metric: - Compare the percentage of users in each cohort who go on to use the feature (and advanced aspects of it). - Measure the frequency and depth of feature usage post-interaction.Result: - If Cohort A shows higher feature adoption and engagement, the hypothesis is supported.Rationale: Mixpanel’s cohort and funnel analysis allow you to directly compare these groups and see if banner interaction correlates with increased feature usage, providing actionable insights for product improvements. This approach helps you move beyond surface-level metrics to understand the “why” behind user behavior, which is crucial for meaningful product decisions Data monitoring vs. data analysis.---
Hypothesis 2:
Hypothesis: Switching from a banner to a popup on the home page will increase the percentage of users who start exploring the feature, compared to the previous banner-based journey.Test Setup: - Implement an A/B test: - Group 1: Sees the banner. - Group 2: Sees the popup. - Track the “Feature Exploration Started” event for both groups. - Benchmark against historical data from the existing journey (pre-popup).Metric: - % of users who start exploring the feature after seeing the banner vs. after seeing the popup. - Use Mixpanel’s Impact or Experiment reports to measure the effect of the change on key metrics Impact: Measure the effect of a launch on your KPIs.Result: - If the popup group shows a higher exploration start rate, the popup is more effective.Rationale: Benchmarking the new popup journey against the existing banner journey allows you to quantify improvement and make data-driven decisions. Mixpanel’s event-based tracking and cohort comparison make this analysis straightforward and actionable How to develop, measure, implement, and increase feature adoption.---Value in Using This Approach: - Enables you to validate product changes with real user data, not assumptions. - Helps uncover not just if users are aware, but if they are truly maximizing the feature. - Supports iterative product improvement by benchmarking and comparing journeys. - Mixpanel’s tools make it easy to segment, analyze, and visualize these results for clear decision-making Data monitoring vs. data analysis.Recommendation: - If the popup significantly outperforms the banner, consider rolling it out more broadly. - Continue to iterate and test further improvements based on user behavior insights.---If you need help setting up the specific events or reports in Mixpanel, let me know!
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2 comments

Hypothesis 1:

Hypothesis 2: