Mixpanel Description for Cookie Notice Policy Page
What is a sufficient Mixpanel description to add to Cookie Notice Policy page?
What is a sufficient Mixpanel description to add to Cookie Notice Policy page?
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Here’s a short, neutral description you can adapt for your Cookie / Tracking Technologies Notice: > Mixpanel is a product analytics service we use to understand how users interact with our website/app so we can measure usage, improve features, and enhance user experience. It works by collecting event data (for example, pages viewed or actions taken) together with related technical information (such as device or browser details) and storing it in our Mixpanel account for analysis. Mixpanel’s SDK functions as a first‑party tracking technology under EU law and can be implemented in a consent‑based way or, in some cases, in a more privacy‑restricted, cookie‑less/server‑side mode, depending on our legal basis and configuration choices.[What is Mixpanel]; [Cookies & GDPR blog]If you need wording tailored to a specific legal basis (e.g. CNIL audience‑measurement exemption vs. consent banner), I can help refine this further.
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Here are several Mixpanel descriptions you can choose from or adapt for your Cookie / Tracking Technologies Notice.1. General, consent-based analytics> We use Mixpanel, a product analytics platform, to help us understand how users interact with our website/app. Mixpanel collects event data (such as pages viewed and actions taken) and related technical information (such as device and browser details) so we can analyze usage patterns and improve our services. Mixpanel does not store personally identifiable information unless we choose to send it, and we can configure which data is collected. [What is Mixpanel; Sending data FAQ]2. Emphasis that Mixpanel SDKs are treated as “cookies” under EU law> Our site uses Mixpanel, a product analytics tool, to measure and analyze how visitors use our website/app. Under EU law, Mixpanel’s SDKs are treated as “cookies” because they access local device memory. We use Mixpanel to collect statistics about usage (for example, which pages are visited and which features are used) so we can improve our product. [Cookies & GDPR blog]3. First‑party / risk‑management framing> We use Mixpanel as a first‑party analytics tool. Data about how you use our website/app is sent either through our own servers or directly to our Mixpanel account so we can run reports such as funnels, retention, and engagement analyses. Mixpanel does not use this data for its own purposes like advertising or data enrichment; it processes the data we send solely so we can analyze product usage. [Cookies & GDPR blog; Troubleshooting FAQ – What does Mixpanel do?]4. Privacy controls & opt‑out focus> We use Mixpanel to collect analytics data about how our website/app is used. Mixpanel allows us to configure what data is collected and to respect user choices, including opt‑outs from tracking. When a user is opted out via Mixpanel’s client-side controls, no further data from that browser/app instance is sent to Mixpanel. [Protecting user data; Identify FAQ – privacy compliant tracking]5. EU/India data residency mention (if relevant)
For product analytics we use Mixpanel, which tracks events such as page views, clicks, and feature usage so we can understand and improve our service. Where required, we can choose to store this analytics data in Mixpanel’s EU or India data centers to meet data residency and localization expectations. [Privacy overview; EU residency]6. Very short/basic version> We use Mixpanel to collect product analytics (for example, which pages are visited and which features are used) so we can understand usage and improve our website/app. [What is Mixpanel]If you share your preferred legal basis (pure consent, CNIL audience‑measurement exemption, etc.), I can narrow this down and fine‑tune one option.
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