Understanding Retirement Funnel Conversion in Mixpanel: Key Insights

This funnel reflects the percentage (X%) of users who completed each key retirement step within 1 month of their start date. Only steps completed within that 1-month window count toward conversion. Users who finish steps after the 1 month window are excluded even if they ultimately complete the entire retirement journey. Refine this to reflect how the funnel works in Mixpanel and add caveat. Suggest 2 ways of calling this out and how best to interpret this data in Mixpanel

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kapa.ai
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kapa.ai
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Certainly! Here’s a refined explanation of how this funnel works in Mixpanel, with a caveat and suggestions for calling it out and interpreting the data: ---
Refined Explanation
This funnel measures the percentage (X%) of users who complete each key retirement step within 1 month of their start date. In Mixpanel, this is controlled by the conversion window setting, which defines the maximum amount of time a user has to complete all funnel steps after entering the funnel. Only steps completed within this 1-month window are counted toward conversion. If a user completes any step after the 1-month window, those actions are excluded from the funnel conversion, even if the user eventually completes the entire journey.> Caveat:
Users who complete steps after the 1-month window are not counted as converted in this funnel, which may underrepresent users who take longer to finish the process. The conversion window starts from the first step and does not reset with subsequent actions. For example, if a user starts on Day 1, only steps completed by Day 30 are included in the conversion calculation; steps completed on Day 31 or later are ignored for this funnel’s conversion rate see Funnels Advanced Concepts.---
Two Ways to Call This Out in Mixpanel
1. In the Funnel Report Description or Title: Add a note such as:
“This funnel only counts users who complete each step within 1 month of their start date. Steps completed after 1 month are excluded from conversion metrics.”2. As a Dashboard Annotation or Tooltip: Use a dashboard annotation or a custom tooltip: “Conversion rates reflect only those users who completed all steps within 1 month. Users finishing steps after this window are not included in the conversion count.”---
How to Best Interpret This Data
- Interpretation: The reported conversion rates show the proportion of users who complete each retirement step within the defined 1-month window. This is useful for understanding how quickly users progress, but it does not capture users who take longer than 1 month. When analyzing the data, consider that the funnel is optimized for speed of completion, not eventual completion.- Recommendation: If you want to understand the full user journey, consider running a separate funnel with a longer conversion window or compare with other time frames to see how many users eventually complete the process, even if outside the initial 1-month window.---References: - Funnels Advanced Concepts: Conversion Window - Funnels Quickstart
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Understanding Retirement Funnel Conversion in Mixpanel: Key Insights | Mixpanel Community

2 comments

Refined Explanation

Two Ways to Call This Out in Mixpanel

How to Best Interpret This Data