Measuring User Paths: Tracking Events A to B or C
How can I measure how many users did event A then event C or B (whatever they do B or C) ?
How can I measure how many users did event A then event C or B (whatever they do B or C) ?
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To measure how many users did event A, then event C or B (i.e., after A, users do either B or C), you can use Mixpanel's Funnels report with custom events and event comparison features: 1. Create a Funnel with: - Step 1: Event A - Step 2: Event B OR Event C2. How to combine B and C in Step 2: - Use a custom event that includes both B and C (i.e., "Event B OR Event C") as the second step in your funnel. This allows you to count users who did A, then either B or C, regardless of which one they did next. Mixpanel supports custom events for funnel steps, enabling multiple events to count towards the same step (Funnels FAQ). Example funnel setup: - Step 1: Event A - Step 2: Custom Event (Event B OR Event C)3. Alternatively, use Event Comparison: - Mixpanel allows you to select multiple events at a particular step and will show what percent of users reached each of these comparison events. Click the "..." menu and select "Event Comparison" to compare B and C as possible next steps after A (Funnels Advanced Concepts – Comparison Events).Summary: - Use a custom event for Step 2 to combine B and C, or use the Event Comparison feature to see the breakdown of users who did A then B, and A then C.If you need to see the exact paths users took (e.g., A → B vs. A → C), you can also use the Flows report for a more visual path analysis, but for strict funnel measurement, the above approach is recommended.
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