How do I set up a conversion report that has one leading event and multiple possible outcomes that add to the overall connversion. eg Search success rate in a funnel with asset search as leading event and asset share, asset download and asset editing as equally valuable sewcond steps that add to the overall voncersion rate.
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To set up a conversion report in Mixpanel where you have one leading event (e.g., "Asset Search") and multiple possible outcomes (e.g., "Asset Share", "Asset Download", "Asset Editing") that all count as conversions, you should use a funnel with a comparison step or a custom event.
Option 1: Funnel with Comparison Events
Mixpanel allows you to select multiple events at a particular step in a funnel. This is called an "Event Comparison." It will show what percent of users reached each of these outcome events after the leading event. Here’s how you can do it: 1. Create a Funnel Report. 2. Step 1: Add "Asset Search" as the first step. 3. Step 2: Click the "..." menu on the step and select "Event Comparison." 4. Add the outcome events: Add "Asset Share", "Asset Download", and "Asset Editing" as comparison events for the second step.This setup will show you the conversion rate from "Asset Search" to each of the outcome events, and you can see the total number of users who reached any of these outcomes. However, each outcome is shown separately, not as a combined conversion rate. If you want to see the combined conversion, see Option 2 below.> You can select multiple events at a particular step in a funnel, and Mixpanel will compute a segmented funnel that shows what percent of users reached each of these comparison events. To do this, click on the ”…” menu and select “Event Comparison” Funnels Advanced Concepts - Comparison Events.
Option 2: Use a Custom Event for Combined Conversion
If you want all three outcome events to be treated as equally valuable and counted together as a single conversion step, you should create a custom event that includes all three: 1. Create a Custom Event that includes "Asset Share", "Asset Download", and "Asset Editing". 2. Create a Funnel Report: - Step 1: "Asset Search" - Step 2: The custom event you just createdThis way, any user who performs "Asset Search" and then does any of the three outcome events will be counted as converted at step 2.> You can create a custom event containing multiple events, and then use this custom event as a funnel step just like a regular event. Any time a user performs any of the included actions, they’ll be included in that step Custom Events: Combine multiple events for analyses.
Summary
- Use Event Comparison if you want to see the breakdown by each outcome. - Use a Custom Event if you want a single combined conversion rate for any of the outcomes.Both approaches are supported in Mixpanel and can be set up directly in the funnel report builder.If you need to reuse this definition, you can save it as a Saved Behavior or Saved Metric for consistency across your reports Saved Metrics and Behaviors.
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To achieve a funnel in Mixpanel where you have a single leading event (e.g., "Asset Search") and multiple possible outcome events (e.g., "Asset Share", "Asset Download", "Asset Editing")—with any of these outcomes counting as a conversion—you should use a custom event for the second step of your funnel.Here’s how you can set this up: 1. Create a Custom Event: - Combine "Asset Share", "Asset Download", and "Asset Editing" into a single custom event. This custom event will fire when any of these actions occur. - To do this: In the funnel or events selector, choose to create a new custom event, select all three outcome events, and save it with a descriptive name (e.g., "Asset Engagement"). - Custom Events: Combine multiple events for analyses2. Build Your Funnel: - Step 1: "Asset Search" - Step 2: The custom event you just created ("Asset Engagement")With this setup, any user who performs "Asset Search" and then does any of the outcome events will be counted as a conversion. This approach treats all the outcome events as equally valuable exits from the funnel, and the conversion rate will reflect users who did any of them after searching.This is the recommended approach for your use case, as it allows you to measure the overall "success" rate of the search, regardless of which specific outcome event the user completes.If you want to reuse this funnel definition, you can save it as a Saved Behavior for easy access and consistency across your reports Saved Metrics and Behaviors.If you need to see the breakdown of which specific outcome event was performed, you can add a breakdown by event name or use the event comparison feature, but for a combined conversion rate, the custom event method is best.
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