Thank you for your explanation! The issue I was experiencing was that I wanted to know the total number of customers who engaged with our marketing message. However, starting from yesterday, the data was being displayed differently.
The problem was that when measuring the purchase conversion rate compared to the number of inbound users, our service only allows registered users to make a purchase. Because of this, when filtering by Unique Users, the purchase conversion rate was being calculated too high.
This issue started occurring yesterday. For example, a campaign that originally had a purchase conversion rate of 14% was being measured based only on registered users, leading to an inflated conversion rate of nearly 80%. That’s why I reached out with my question.
However, the issue has now been resolved, and I really appreciate the additional conceptual explanations you provided!
