Looking for Clear Tutorials on Setting Up Company Groups and Tracking Events in Mixpanel

·Feb 25, 2026 01:05 AM·

Does anyone have a good tutorial on setting up groups for companies (both in mixpanel and specific tracking events)? The documentation and examples are incredibly confusing and don't seem to be consistently working.

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1 comment

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Julianne Bozzini
APP
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Hi Steven! Julianne from Mixpanel Support here. Have you already seen the Group Analytics Implementation doc? It walks through how to implement group analytics in Mixpanel, including example code snippets for various SDKs. You can also test out the functionality in our B2B demo dataset. For example, this Funnel is based on 'Company' conversions rather than user. Can you share more about the issue that you're having with it not consistently working? If you're open to sharing feedback about what's confusing in the docs, I'd love to flag it internally!

Julianne Bozzini
APP
·
·
Hi Steven! Julianne from Mixpanel Support here. Have you already seen the Group Analytics Implementation doc? It walks through how to implement group analytics in Mixpanel, including example code snippets for various SDKs. You can also test out the functionality in our B2B demo dataset. For example, this Funnel is based on 'Company' conversions rather than user. Can you share more about the issue that you're having with it not consistently working? If you're open to sharing feedback about what's confusing in the docs, I'd love to flag it internally!