2026 B2B Benchmarks: Depth, Durability, and the New Performance Gap in Digital Analytics

✍️ New Blog Post Published! 2026 B2B benchmarks: Depth, durability, and the new performance gap B2B software is scaling, but scale alone isn’t the story. In the B2B segment of our 2026 State of Digital Analytics report, we analyzed 577 billion events across 3.8 billion devices, representing 27% and 11% year-over-year growth, respectively. Those numbers prove that growth is healthy across the category, yet the more important signal is beneath … 🔗 Read the full post: https://mixpanel.com/blog/b2b-benchmarks-2026/?utm_medium=community