Eric N.

✍️ New Blog Post Published! *North Star maps vs. algebraic KPI trees: how to know what to choose * Here are two metric maps for Notion. Same company, same underlying data, both generated by AI… and they look nothing alike. One decomposes revenue into a clean algebraic formula, which is great for high-confidence causal connections and estimating impact, but it can bias teams toward short-term revenue wins at the expense of long-term advantage. The … 🔗 Read the full post: https://mixpanel.com/blog/north-star-framework-vs-kpi-tree/?utm_medium=community

✍️ New Blog Post Published! Mixpanel earns 88 G2 badges in Summer 2026: a record quarter for customer recognition G2 badges aren't analyst opinions. They're not vendor-submitted claims. Each one is awarded based on verified reviews from people who actually use the product, and G2 assigns them across dozens of category reports covering segment, region, and report type. The more a company's customers review it, and the higher they rate it, the more of … 🔗 Read the full post: https://mixpanel.com/blog/g2-badges-summer-2026/?utm_medium=community

✍️ New Blog Post Published! Product roadmaps explained: Types, examples, and how to build one As product-led growth and AI-assisted development make it easier to ship new features, prioritization and alignment are becoming an increasingly important part of product management. Because building the wrong thing is now a lot easier to do, too. A range of inputs can help decide what to build, from customer feedback and stakeholder requests to … 🔗 Read the full post: https://mixpanel.com/blog/product-roadmaps/?utm_medium=community

✍️ New Blog Post Published! When to use Mixpanel Agent, MCP server, and Headless Not everyone has the same relationship with AI. Some people are still figuring it out. Some live in Claude or ChatGPT all day and barely touch individual SaaS tools anymore. Some are building systems that run without a human in the loop at all. But across all three, the underlying goal is the same: get … 🔗 Read the full post: https://mixpanel.com/blog/mixpanel-agent-vs-mcp-server-vs-headless/?utm_medium=community

✍️ New Blog Post Published! 5 platform pairings to get the most out of Mixpanel MCP It’s your average Tuesday at a digital product company. Everyone is working on their projects. In the course of the day, questions come up: All of these questions are easy to answer in theory. In practice, they require pulling together and sometimes manually stitching data from different systems: Behavioral data lives in Mixpanel, revenue data … 🔗 Read the full post: https://mixpanel.com/blog/mcp-pairings/?utm_medium=community

✍️ New Blog Post Published! What a metric tree looks like for ecommerce businesses Your BI tool can tell you revenue dropped. It can't tell you why, who owns fixing it, or where to start. That’s a structural problem, not a data problem. When a number moves, the next step for most ecommerce PMs is still the same: a meeting, a Slack thread, a round of manual digging. Dashboards … 🔗 Read the full post: https://mixpanel.com/blog/metric-trees-ecommerce-example/?utm_medium=community

✍️ New Blog Post Published! The 6 best Heap alternatives for product teams outgrowing autocapture For years, Heap made a compelling promise for product analytics: Install one snippet, and it captures everything. No event instrumentation planning, no engineering tickets, no waiting for data to exist before you can ask questions about it. That promise is real—autocapture is genuinely useful, and teams shouldn't have to give it up to get serious … 🔗 Read the full post: https://mixpanel.com/blog/heap-contentsquare-alternatives/?utm_medium=community

✍️ New Blog Post Published! What regulated industries know about AI in product development that others don’t Every product team is moving faster right now. AI makes it cheap to generate variants, write code, spin up experiments, and ship features that would have taken weeks a year ago. The question most teams are asking is: how fast can we go? The product leaders at MXP London were asking a different one: “How … 🔗 Read the full post: https://mixpanel.com/blog/ai-in-product-development/?utm_medium=community

✍️ New Blog Post Published! We’re not normal: what the AI adoption gap means for the products you’re building Chances are you used an AI tool before 9 a.m. today. Chances are most of your users didn't. It's a simple contrast, but Debbie McMahon, VP of Product at Loveholidays, built an entire MXP London session around it and what it means for every product decision. She called it the AI adoption gap, and she … 🔗 Read the full post: https://mixpanel.com/blog/ai-adoption-gap/?utm_medium=community

✍️ New Blog Post Published! How Moonpig built a product data culture that runs on curiosity, not dashboards Most product teams have more data than they know what to do with. The problem isn't access to the numbers. It's building an org where people trust the data, know how to use it, and reach for it without being asked. That's a harder problem than it sounds. And it's one Moonpig has spent real … 🔗 Read the full post: https://mixpanel.com/blog/product-data-culture-mxp-london/?utm_medium=community