I have identified a subset of users who convert to paying (in a subscription app) after more than 6 months of the first seen date. What is the best tool within mixpanel to identify what might have triggered the conversion?
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To identify what might have triggered conversions for users who convert after more than 6 months, Mixpanel offers several powerful tools that can help you analyze this specific user journey:
Funnels with Flow View
Mixpanel's Funnels report would be particularly useful for understanding the conversion path. You can set up a funnel with "first seen" as the first step and "subscription purchase" as the final step, then filter for users who took more than 6 months to convert.The "View as Flow" feature in Funnels is especially valuable as it shows you where users went after dropping off from a particular step, helping you identify the typical behaviors that eventually led to conversion: > "Oftentimes, knowing what the conversion is or how it has changed over time is not actionable in of itself... what marketers and product managers typically want to know is, where precisely did people drop off? What are the typical user flows or behavior that causes users to drop off?" Analyze Conversions
Find Interesting Segments
The "Find Interesting Segments" feature can automatically identify which user segments are converting at higher rates: > "Determine which users are either driving conversion and retention or behaving as outliers by using the built-in 'Find Interesting Segments' feature... Rather than searching through multiple property breakdowns to find significant data, this feature automatically identifies this data for you." Find Interesting SegmentsThis tool will help you discover which properties or behaviors are statistically significant among your long-term converters.
Attribution Analysis
For users on Enterprise or Growth plans, the Attribution feature can help you understand which touchpoints in the user journey contributed to the eventual conversion: > "Attribution helps teams attribute conversion credit to the touchpoints in a user journey, whether it's to the first or last touch (single-touch attribution models) or to multiple touchpoints using a multi-touch attribution model like U-shape or Linear." AttributionThis would be particularly useful for understanding which marketing channels or product interactions might have influenced these delayed conversions.
Insights Combined with Funnels and Retention
You can also use Mixpanel's ability to plot multiple metrics together: > "You can now plot any funnel or retention metric in our Insights report and plot any combination of them together... unlocking access to a richer story within a single report. We've made it easy to answer questions within a single report, such as, 'For those who never converted to viewing a product to purchasing, how does this number impact my overall sales?'" More analysis and customizationThis combined approach would help you identify patterns in user behavior that correlate with eventual conversion after a long period of use.By using these tools together, you should be able to identify the key events, properties, or user behaviors that triggered conversion for your long-term users.
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