Understanding Total Conversion vs. Conversion Rate in Funnel Reports

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The difference between Total Conversion and Conversion Rate in a Mixpanel Funnel Report is as follows: - Total Conversion refers to the total number of times users have completed the funnel (i.e., reached the selected step of the funnel). This metric uses the "Totals" counting method, which means users can re-enter the funnel after exiting a previous attempt, so multiple conversions by the same user are counted.- Conversion Rate is the percentage of funnels that are completed for the selected steps. It measures the rate at which users who enter the funnel go on to complete it. This can be calculated using "Uniques" (default), "Totals," or "Sessions" counting methods, depending on your configuration. With "Uniques," each user is only counted once, while "Totals" and "Sessions" allow for multiple entries per user.In summary: - Total Conversion = Total number of completed funnels (can include multiple conversions per user). - Conversion Rate = Percentage of funnel entries that result in a completed funnel (can be based on unique users, total attempts, or sessions).You can find more details in the Mixpanel documentation: Funnels Advanced Concepts: Counting Methods and Measurements.

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