for ios app what you thing how we do its better analysis as a data analyst which point we need to discover first and which chart are best for analsis in free edition
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Here’s a simple, high‑impact plan for analyzing an iOS app with Mixpanel’s Free plan.What to discover first (order matters) 1) Start with one practical use case - Pick 1–3 key events tied to a clear question (e.g., “Does onboarding completion improve conversion?”). Avoid tracking everything at once to reduce time‑to‑value. [4 steps] - Common starter events: App Launched, Sign Up Started, Sign Up Completed, Onboarding Started/Completed, Core Feature Used, Purchase. Then iterate. [Mobile tracking]2) Focus on the three core metrics - Retention: are users coming back? - Engagement: which features are used, how often? - Conversion: are users completing key flows? [[Metrics you should track](https://mixpanel.com/blog/what-app-analytics-can-tell-you-about-your-product-that-web-analytics-cant/; Popular queries]3) Build a simple funnel for the key journey - Example: Sign Up → Onboarding Started → Onboarding Completed. - Monitor drop‑offs and time to convert. [Monitoring funnels]4) Iterate with hypotheses - Form a hypothesis, analyze, conclude, define a KPI, then monitor it. Repeat. [Analysis cycle]Best reports/charts to use on Free plan - Insights (line + bar): - Line chart for trends of unique users doing key events (e.g., Daily App Launched uniques). [Insights quick start] - Bar/column for compositions (e.g., feature usage by city or OS). Use Breakdowns (e.g., City, OS) and Filters (e.g., OS = iOS). [Insights quick start] - Funnels: - Funnel with “Unique” counting to see conversion rates and drop‑offs across steps. [Experiments metrics—funnels unique] - Retention: - Cohort/retention views to check 1‑day/7‑day retention for iOS users. (If you don’t see a dedicated Retention report reference in your plan, approximate by tracking repeat use of a core event over time in Insights.) [Metrics to track]Quick setup tips in Insights - Step 1–2: Select key events and use “Unique users” measurement. [Insights quick start]
- Step 3: Filter OS = iOS to isolate iOS performance. [Insights quick start] - Step 4: Add Breakdowns (e.g., City, App Version) to find segments driving results. [Insights quick start] - Step 5: Switch visualization (line for trend, bar/pie for composition). [Insights quick start]Extras to consider for iOS - Marketing source attribution: for iOS you’ll likely need a mobile attribution partner; the App Store strips referrer data. Integrate a supported vendor via Mixpanel’s partners. [Mobile attribution]If you want to dig into “why” after spotting drop‑offs, Session Replay is available on Free (10k replays/month) for iOS with SDK support. [Session Replay]Start small: define 3–5 core events, build one Insights chart per core metric, one funnel for onboarding or purchase, filter to iOS, and iterate weekly. [[4 steps](https://mixpanel.com/blog/establish-a-product-analytics-practice/; Analysis cycle]
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Short answer: yes—two “special” pieces help for deep iOS analysis.- Mobile attribution on iOS: The App Store strips referrer data, so use a mobile attribution partner (e.g., Adjust, AppsFlyer, Branch) to get install/source data into Mixpanel. [Mobile attribution]- Session Replay for iOS: Install the Mixpanel Session Replay SDK directly in your app to capture replays; CDP-only or server-side sends won’t record replays. You can link events to replays via $mp_replay_id or server-side stitching. Replay is available on Free (10k/mo). [iOS Replay FAQ; Session Replay]Additionally: - Track only the key events/properties you need and use Insights/Funnels/Retention for analysis; filter/break down by iOS OS/version. [Insights quick start; Funnels quickstart] - Avoid legacy auto-tracked mobile events; keep control and reliability by sending your own events. [Legacy auto events (Swift)]
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Yes—two key additions help with deep iOS analysis in Mixpanel: - Mobile attribution: iOS App Store strips referrers, so use a mobile attribution partner (e.g., Adjust, AppsFlyer, Branch) to get install/source data into Mixpanel. [Traffic attribution; Mobile attribution]- Session Replay (iOS): Install the Mixpanel Session Replay SDK in your app to capture replays and link them to events; CDP/server-side alone won’t record replays. Free plan includes 10k replays/month. [Swift Replay FAQ; Session Replay plans]Optional but helpful: - Enable logging for Replay during setup to debug, and verify with the $mp_session_record event. [Swift Replay debugging]
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Short answer: use a mobile attribution partner integration. You have three supported patterns, each with trade‑offs.How to integrate - SDK → SDK (recommended for control): - Install the partner SDK (e.g., AppsFlyer/Adjust) in your iOS app. - Query attribution data on first launch asynchronously from the partner SDK. - Send an “Install” (or first-open) event to Mixpanel with attribution properties (e.g., network, campaign). You can also store locally and sync to profiles after login. [SDK to SDK] - Partner Server → Mixpanel: - App uses partner SDK; partner collects attribution and sends events/profiles directly to Mixpanel’s APIs, usually using its own device/user ID unless you configure it to use Mixpanel distinct_id. - Least app work, but watch for ID mismatches and possible hidden/duplicate profiles. [Partner server] - Webhooks/Callbacks: - Partner sends install/re‑engagement payloads to your server. You map device IDs to Mixpanel distinct_id, then forward to Mixpanel (or land in your warehouse and sync via Warehouse Connectors). Highest control and accuracy; requires server setup. [Webhooks]What you get - Reliable iOS install/source attribution that Apple doesn’t provide natively. [Traffic attribution] - Attribution properties (e.g., network, campaign, adgroup, creative) you can add to install/open events and user profiles for analysis in Insights, Funnels, and Attribution computed properties. [SDK to SDK; Attribution feature] - Flexibility to choose where processing happens (on device, partner servers, or your servers) and how IDs are managed. [Mobile attribution]Notes - For iOS, a partner is needed because the App Store strips referrer data. [Traffic attribution] - If you choose Partner Server → Mixpanel, ensure the data uses your Mixpanel distinct_id to avoid fragmented users. [Partner server]
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in simple words tell me why we need it with other like apps flyer when we can collect data by 1st events to check its network and its companin
Short answer: Yes—use a hybrid approach.- Track critical business events on the server side (e.g., sign-ups, purchases). Server-side is more reliable, not affected by ad blockers, and keeps data consistent across platforms. [Choosing method; Send your data] - Track user interactions that only happen on device on the client side (e.g., clicks, screens, onboarding steps). If you go client-side, consider a proxy to reduce ad blocker loss. [Choosing method – client; Send your data]Why both: - Accuracy and trust from server events + behavioral depth from client events. This is Mixpanel’s recommended “hybrid” pattern for scalable, high-quality analytics. [Guide: hybrid approach; Troubleshooting FAQ hybrid]Bonus for deeper analysis: - If using Session Replay, client-side SDK is required; with Server-Side Stitching you can still see replays for server-fired events. [Swift Replay Replay ID; Server-Side Stitching]
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