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for ios app what you thing how we do its better analysis as a data analyst which point we need to discover first and which chart are best for analsis in free edition
Here are concrete questions you can answer when you combine client-side and server-side tracking (hybrid), and why each side matters.What client-side tracking answers well (on-device behavior) - Where do users drop in a UI flow? Example: Tap → Screen Viewed → Form Filled → Submit tapped. Pinpoint the step with the biggest drop-off and the devices/OS versions affected. [Client-side tracking] - How do different app versions or OS versions impact behavior? Break down events by iOS version/app version to spot regressions after releases. [Client-side pros/cons] - What do users actually do before converting? Build Funnels from taps/screens and jump to Session Replays to see the “why” behind drop-offs. [Mobile Replay] - Which cohorts struggle in the UI? Filter by cohorts (e.g., first-time users) and watch targeted replays, not random ones. [Top signs—unified data]What server-side tracking answers well (critical, reliable outcomes) - Did the signup/purchase really complete? Use server events as the source of truth for completion and revenue. [Choosing method – server] - What is the true conversion rate and LTV across platforms? Server events aren’t blocked and are consistent across iOS/web/Android. [Choosing method – server] - Can we fix bad data quickly? If a field is wrong, server code lets you correct and standardize faster than pushing a mobile app update. [Choosing method – server pros]What the hybrid approach uniquely unlocks - Full-funnel truth: Use client-side for steps (taps/screens) and server-side for final outcomes (Sign Up Completed, Purchase). You get accurate conversion plus clear UI context. [Hybrid best practice; Guide hybrid]
- Diagnose “why conversion dropped” fast: Start in a Funnel with server-side completion; filter to failing users; click to watch replays showing their client-side behavior and errors. Server-Side Stitching links warehouse/API/server events to the right replay automatically. [Server-Side Stitching; Swift Replay Replay ID] - Reliable attribution to action: Bring install/source data from an attribution partner, analyze client-side engagement by source, and validate final conversions on the server. [Traffic attribution; Send your data]Example outcomes you can measure - “Users on iOS 18.0 see 20% more drop-off on ‘Add Card’ after tapping Submit” (client-side event steps + replays). [Client-side tracking; Mobile Replay] - “Overall purchase conversion is 12.4% (server truth), but 35% of failures show a client-side error before the payment call” (stitch server Purchase events to replays). [Server-Side Stitching] - “Campaign X installs (from AppsFlyer/Adjust) retain 2x better and reach first purchase 30% faster” (attribution + client behavior + server outcome). [Traffic attribution]Bottom line: Track UI interactions on-device for behavioral insight, track business outcomes on the server for accuracy, and use Session Replay with Server-Side Stitching to connect the what and why. This hybrid is Mixpanel’s recommended approach. [Choosing the right method; Troubleshooting FAQ hybrid]
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Short answer: Yes—use a hybrid approach.- Track critical business events on the server side (e.g., sign-ups, purchases). Server-side is more reliable, not affected by ad blockers, and keeps data consistent across platforms. [Choosing method; Send your data] - Track user interactions that only happen on device on the client side (e.g., clicks, screens, onboarding steps). If you go client-side, consider a proxy to reduce ad blocker loss. [Choosing method – client; Send your data]Why both: - Accuracy and trust from server events + behavioral depth from client events. This is Mixpanel’s recommended “hybrid” pattern for scalable, high-quality analytics. [Guide: hybrid approach; Troubleshooting FAQ hybrid]Bonus for deeper analysis: - If using Session Replay, client-side SDK is required; with Server-Side Stitching you can still see replays for server-fired events. [Swift Replay Replay ID; Server-Side Stitching]
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in simple words tell me why we need it with other like apps flyer when we can collect data by 1st events to check its network and its companin
Short answer: use a mobile attribution partner integration. You have three supported patterns, each with trade‑offs.How to integrate - SDK → SDK (recommended for control): - Install the partner SDK (e.g., AppsFlyer/Adjust) in your iOS app. - Query attribution data on first launch asynchronously from the partner SDK. - Send an “Install” (or first-open) event to Mixpanel with attribution properties (e.g., network, campaign). You can also store locally and sync to profiles after login. [SDK to SDK] - Partner Server → Mixpanel: - App uses partner SDK; partner collects attribution and sends events/profiles directly to Mixpanel’s APIs, usually using its own device/user ID unless you configure it to use Mixpanel distinct_id. - Least app work, but watch for ID mismatches and possible hidden/duplicate profiles. [Partner server] - Webhooks/Callbacks: - Partner sends install/re‑engagement payloads to your server. You map device IDs to Mixpanel distinct_id, then forward to Mixpanel (or land in your warehouse and sync via Warehouse Connectors). Highest control and accuracy; requires server setup. [Webhooks]What you get - Reliable iOS install/source attribution that Apple doesn’t provide natively. [Traffic attribution] - Attribution properties (e.g., network, campaign, adgroup, creative) you can add to install/open events and user profiles for analysis in Insights, Funnels, and Attribution computed properties. [SDK to SDK; Attribution feature] - Flexibility to choose where processing happens (on device, partner servers, or your servers) and how IDs are managed. [Mobile attribution]Notes - For iOS, a partner is needed because the App Store strips referrer data. [Traffic attribution] - If you choose Partner Server → Mixpanel, ensure the data uses your Mixpanel distinct_id to avoid fragmented users. [Partner server]
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Yes—two key additions help with deep iOS analysis in Mixpanel: - Mobile attribution: iOS App Store strips referrers, so use a mobile attribution partner (e.g., Adjust, AppsFlyer, Branch) to get install/source data into Mixpanel. [Traffic attribution; Mobile attribution]- Session Replay (iOS): Install the Mixpanel Session Replay SDK in your app to capture replays and link them to events; CDP/server-side alone won’t record replays. Free plan includes 10k replays/month. [Swift Replay FAQ; Session Replay plans]Optional but helpful: - Enable logging for Replay during setup to debug, and verify with the $mp_session_record event. [Swift Replay debugging]
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Short answer: yes—two “special” pieces help for deep iOS analysis.- Mobile attribution on iOS: The App Store strips referrer data, so use a mobile attribution partner (e.g., Adjust, AppsFlyer, Branch) to get install/source data into Mixpanel. [Mobile attribution]- Session Replay for iOS: Install the Mixpanel Session Replay SDK directly in your app to capture replays; CDP-only or server-side sends won’t record replays. You can link events to replays via $mp_replay_id or server-side stitching. Replay is available on Free (10k/mo). [iOS Replay FAQ; Session Replay]Additionally: - Track only the key events/properties you need and use Insights/Funnels/Retention for analysis; filter/break down by iOS OS/version. [Insights quick start; Funnels quickstart] - Avoid legacy auto-tracked mobile events; keep control and reliability by sending your own events. [Legacy auto events (Swift)]
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