How can I see the marketing channel for a event in mixpanel

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To see the marketing channel for an event in Mixpanel, you can use the attribution features and UTM parameter tracking. Here's how you can do it: 1. Ensure UTM parameter tracking is set up: Mixpanel's JavaScript library automatically tracks UTM parameters by default. This allows you to segment key actions by relevant campaign information. Mixpanel Marketing Analytics mentions that UTM parameters are tracked out of the box when you use their JavaScript SDK.2. Use the Attribution feature: Mixpanel offers multi-touch attribution analysis, which helps you identify how different marketing efforts contribute to conversions. You can attribute conversion credit to various touchpoints in a user journey. Mixpanel Marketing Analytics states that they've introduced multi-touch attribution to enable teams to identify how much different marketing efforts have moved the needle.3. Utilize the Channel Classifier: Mixpanel automatically buckets common UTMs and Referrers into Channels, giving you an at-a-glance view of which channels (paid, social, search) are driving the most traffic. This is mentioned in The next evolution of marketing analytics.4. Create custom properties: You can create custom properties to break down your audience beyond the typical direct, organic, paid, and referral categories. This allows for more detailed segmentation of your marketing channels. Why marketers should choose Mixpanel over Google Analytics 4 (GA4) mentions this capability.5. Use Breakdowns in reports: When analyzing events, you can use the breakdown feature to segment your data by marketing channel. For example, in the Funnels report, you can break down by UTM parameters or other channel-related properties. This is described in the Funnels documentation.By implementing these steps, you should be able to see the marketing channel associated with events in Mixpanel, allowing you to analyze the performance of different channels and campaigns.

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