What can be selected as a metric/metrics for Acquisition?

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For Acquisition, you can select several types of metrics in Mixpanel, depending on your business model and goals. Common acquisition metrics include: - Customer Acquisition Cost (CAC): Measures how much it costs to acquire a new customer. This is calculated as the total acquisition costs divided by the number of new customers acquired. It's a key metric for evaluating marketing efficiency and acquisition strategy effectiveness. A good acquisition strategy aims for a high LTV/CAC ratio (above 1) see example Guides / Revenue Analytics. - Cost per Acquisition (CPA): Measures the average cost of acquiring a new customer through a specific marketing channel or campaign. Useful for evaluating and optimizing marketing spend The 20 digital analytics metrics that matter most. - Traffic Sources and Conversions by Channel: Tracks where your users are coming from and which channels are most effective at driving conversions The 20 digital analytics metrics that matter most. - Click-through Rate (CTR) and Cost per Click (CPC): Useful for understanding the effectiveness of ad campaigns in driving acquisition The 20 digital analytics metrics that matter most. - Average Revenue Per User (ARPU) for new users: For transaction-based businesses, you can analyze D7, D30, and D60 ARPU to understand the revenue generated from newly acquired users over time Guides / Revenue Analytics. - Number of Sign Ups or New Users: Tracking the count of new users acquired daily, weekly, or monthly is a fundamental acquisition metric What to Track.These metrics can be selected and analyzed in Mixpanel’s Insights reports, and you can further segment them by acquisition channel, campaign, or user properties to gain deeper insights into your acquisition performance.

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