Understanding Conversion Counts with Optimized Reentry

Berkay Ö. · 2025-09-09T09:13:16.223Z

I’m trying to understand how conversion counts are being calculated for the conversion rate *unique* and *conversion rate(total)* if I enabled the *Optimized Reentry* ?

Understanding Conversion Counts with Optimized Reentry | Mixpanel Community

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kapa.ai
APP
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Hi Berkay Ö., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
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Here’s how Optimized Re-entry affects funnel conversion rates: - Conversion rate (Unique) - Denominator: unique users who entered the funnel. - Numerator: a user is counted as converted if any of their funnel entries within the date range convert. If they have multiple converting attempts, only the first converted attempt is counted for “unique” aggregation. [Optimized re-entry; Counting methods]- Conversion rate (Total) - Denominator: total funnel entries (attempts). - Numerator: all converting entries are counted. With Optimized Re-entry on, Mixpanel evaluates every entry—even if a prior attempt is still in progress—and credits conversions that happen from subsequent entries, maximizing total conversions. [Optimized re-entry; Counting methods]Key nuances with Optimized Re-entry: - If multiple Step 1 events occur before Step 2, the most recent Step 1 before Step 2 anchors the converting attempt. [Optimized re-entry] - In multi-step funnels, only the first instance of each subsequent step is considered within the selected attempt. [Optimized re-entry]
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
Berkay Ö.
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Let’s say I have a two different events;
1.
transaction_started
2.
transaction_completed
and let’s say there is an 10 transaction started event within 1 day conversion window and 3 transaction_completed event within the same time frame. Could you please calculate followings?
1.
what is the conversion if I want it unique conversion and optimized reentry enabled ?
2.
what is the conversion if I want it unique conversion and optimized reentry disabled ?
3.
what is the conversion if I want it total conversion and optimized reentry enabled ?
4.
what is the conversion if I want it total conversion and optimized reentry disabled ?

kapa.ai
APP
·
·
Hi Berkay Ö., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
APP
·
·
Here’s how Optimized Re-entry affects funnel conversion rates: - Conversion rate (Unique) - Denominator: unique users who entered the funnel. - Numerator: a user is counted as converted if any of their funnel entries within the date range convert. If they have multiple converting attempts, only the first converted attempt is counted for “unique” aggregation. [Optimized re-entry; Counting methods]- Conversion rate (Total) - Denominator: total funnel entries (attempts). - Numerator: all converting entries are counted. With Optimized Re-entry on, Mixpanel evaluates every entry—even if a prior attempt is still in progress—and credits conversions that happen from subsequent entries, maximizing total conversions. [Optimized re-entry; Counting methods]Key nuances with Optimized Re-entry: - If multiple Step 1 events occur before Step 2, the most recent Step 1 before Step 2 anchors the converting attempt. [Optimized re-entry] - In multi-step funnels, only the first instance of each subsequent step is considered within the selected attempt. [Optimized re-entry]
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.
Berkay Ö.
·
·
Let’s say I have a two different events;
1.
transaction_started
2.
transaction_completed
and let’s say there is an 10 transaction started event within 1 day conversion window and 3 transaction_completed event within the same time frame. Could you please calculate followings?
1.
what is the conversion if I want it unique conversion and optimized reentry enabled ?
2.
what is the conversion if I want it unique conversion and optimized reentry disabled ?
3.
what is the conversion if I want it total conversion and optimized reentry enabled ?
4.
what is the conversion if I want it total conversion and optimized reentry disabled ?