within funnels, how does the exclude function work?
within funnels, how does the exclude function work?
within funnels, how does the exclude function work?
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In Mixpanel Funnels, the "exclude" function—referred to as "Exclusion Steps"—allows you to exclude users from converting in your funnel if they perform a specific event between defined funnel steps. This is useful for analyzing conversion rates while filtering out users who took certain actions that might impact your analysis.How it works:Example: Suppose you have a funnel: 1. Product Viewed 2. Product Added 3. Checkout Started 4. Purchase Completed You can add an exclusion step to exclude users who did another "Product Added" event between Step 2 and Step 3. This lets you analyze conversion rates for users who did not add additional products after the initial add-to-cart action.To add an exclusion step, expand the “Advanced” menu in the funnel builder, click “Exclude users who did…”, select the event, and specify the steps between which the exclusion applies. You can also filter the exclusion event by properties if needed Exclusion Steps (Exclude users who did…).This feature helps you refine your funnel analysis and better understand the impact of specific user actions on conversion rates.
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