Determining Average Session Length Without User Attributes
kapa.ai the Session Start events don't contain any user or app specific attributes. What is the best way to determine average session length of a cohort of users?
kapa.ai the Session Start events don't contain any user or app specific attributes. What is the best way to determine average session length of a cohort of users?
To determine the average session length for a cohort of users in Mixpanel, you should use the “Session Duration (Seconds)” property, which is automatically associated with Session Start and Session End events. While the Session Start event itself may not always display user or app-specific attributes directly, Mixpanel allows you to filter and break down session events by user properties or cohorts in your reports.Recommended approach:Summary: - Use the “Session Duration (Seconds)” property on session events. - Filter or break down by your cohort. - Aggregate using “Average” to get the average session length for that cohort.This method is Mixpanel’s recommended way to analyze session length for specific user groups or cohorts. If you need more properties associated with session events, you can configure up to 4 additional properties in your project’s Session Settings Session Properties.
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Yes, when you want to determine the average session length for a cohort of users in an Insights report, you should use a global filter to include only users in your desired cohort. In Mixpanel, global filters apply to the entire report and ensure that all calculations—such as averages—are restricted to the users in the selected cohort. This is the standard approach for filtering by cohort in Insights and other reports Using Cohorts in Analysis Reports Overview.To summarize: - Use a global filter to restrict your analysis to the cohort. - This ensures the average session length is calculated only for users in that cohort.If you need to filter a specific event within a multi-event query, you could use an inline filter, but for cohort-based analysis of session metrics, a global filter is the recommended and most straightforward method.
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You do not need to create a second report to compare two cohorts. In Mixpanel, you can break down your results by multiple cohorts within a single report. Here’s how it works: - Global filters are used to restrict your analysis to a single cohort (or a combination using AND/OR logic), but if you want to compare two or more cohorts side by side, you should use the Breakdown feature instead. - When you use the Breakdown option and select multiple cohorts, Mixpanel will show you the metrics for each cohort in the same report, allowing for direct comparison. Each cohort will appear as a separate segment in your results, and you can see how each performs for the metric you’re analyzing (e.g., average session length).From the documentation:
You can compare the behavior of different cohorts by selecting a cohort from the breakdown menu. For example, you can use this to see how engagement compares for Power Users vs All Users. When breaking down metrics by multiple cohorts, events are evaluated independently against each cohort... Docs / Users / Cohorts: Using Cohorts in AnalysisSo, to compare two cohorts:
1. Open your Insights report. 2. Select your metric (e.g., average session duration). 3. Use the Breakdown button to select both cohorts. 4. The report will display results for each cohort side by side.Note: If you use two cohorts in the global filter, the report will only include users who are in both cohorts (the intersection), which is usually not what you want for comparison.Summary: Use the Breakdown feature, not global filters, to compare two (or more) cohorts in a single report.
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