Cohort Sync is restricted to paid plans only. There are two limitations that apply to Free plan users:
- 1.
Cohorts cannot be saved on the Free plan — saving cohorts is a paid plan feature, and Cohort Sync requires saved cohorts to function. [Cohort Sync Overview]
- 2.
To use Cohort Sync and export cohorts to external destinations like CRMs or marketing tools (e.g., Braze, Mailchimp, Salesforce Marketing Cloud, etc.), you would need to upgrade to a Growth or Enterprise plan. [Cohort Sync Integrations]