Tracking Non-First-Open User Retention in Kapa.ai
kapa.ai how can I chart the # of non-first-open users returning to the app (any event) over time?
kapa.ai how can I chart the # of non-first-open users returning to the app (any event) over time?
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To chart the number of users who are not first-time openers (i.e., users who have previously opened the app) and are returning to the app (performing any event) over time in Mixpanel, you can follow these steps: 1. Define Your Cohort: - Create a cohort of users who have performed the "App Open" event more than once. This will exclude first-time openers and include only returning users.2. Build an Insights Report: - In the Insights report, select "Any Event" as the event to track. - Apply a filter to include only users in your "non-first-open" cohort. You can do this by using the cohort as a filter in the report.3. Visualize Over Time: - Set the chart to display the count of unique users over your desired time interval (e.g., daily, weekly). - This will show you the number of returning (non-first-open) users who performed any event in each time period.Key Steps in Mixpanel UI: - Use the cohort filter to focus on your target user group (Using Cohorts in Analysis). - In Insights, select the appropriate event and time breakdown (Insights: Visualize trends and compositions within your data). - The line chart visualization will help you see the trend over time.Note: If you want to ensure you are excluding only the very first app open, you can use the "First Time Ever" filter on the "App Open" event to identify first-time openers, then create a cohort of users who are not in that group (Filters).If you need to automate or further customize this, you can use Mixpanel's cohort and filtering features in combination with the Insights report to achieve your goal.
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kapa.ai i dont have an "app open" event
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If you do not have an "app open" event, you can still chart the number of returning users (non-first-time users) performing any event over time by using Mixpanel's First Time Ever filter. This filter allows you to distinguish between users performing an event for the first time and those who are returning.Here’s how you can approach this: 1. In the Insights or Retention Report: - Select Any Event as the event to analyze. - Add a First Time Ever filter to this event. This will show you users performing the event for the first time.2. To focus on returning users (non-first-time): - Instead of filtering for "First Time Ever," you want to exclude these users. While Mixpanel's UI does not directly provide a "Not First Time" filter, you can: - Create a cohort of users who have performed "Any Event" more than once (using the cohort builder: "Users who did Any Event more than 1 time"). - Use this cohort as a filter in your report to include only returning users.3. Chart Over Time: - Set the visualization to show the count of unique users over your desired time interval (e.g., daily, weekly).This approach will give you a chart of the number of users who are not first-timers (i.e., have performed any event before) and are returning to perform any event, over time.For more details on using the First Time Ever filter and cohorts, see the documentation on Filters and Cohorts.If you need to identify "returning" users without a specific "app open" event, using "Any Event" as your base is a valid approach, as described above. If you need more granularity (e.g., returning to a specific feature), you can adjust the event selection accordingly.
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