how to integrate mixpanel segments with mailchimp in an effective way/

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To integrate Mixpanel segments (cohorts) with Mailchimp effectively, you can follow these steps: 1. Enable the integration: - Go to the Integrations page under Data Management in Mixpanel. - Select Mailchimp and click "Connect". - Provide the API key (Authorization token) from Mailchimp to authorize the connection.2. Export a cohort: - Navigate to Cohorts under Data Management. - Select the cohort you want to export. - Click the three-dot icon and choose "Export to > Mailchimp". - Select either one-time sync or dynamic sync.3. Choose sync type: - One-time export: Sends a static list of users who currently qualify for the cohort. - Dynamic sync: Updates the cohort every 2 hours to reflect the most recent list of users.4. Ensure proper user matching: - Mixpanel exports only identified user profiles. - The user's Mixpanel profile must contain a $email property with the user's email address.5. Observe the audience in Mailchimp: - Once the export is complete, you'll see updates in your Mailchimp dashboard reflecting your synced audience.This integration allows you to create targeted Mailchimp campaigns based on user behavior and characteristics tracked in Mixpanel. By using dynamic sync, you can ensure your Mailchimp audiences stay up-to-date with changes in your Mixpanel cohorts.For more detailed information, you can refer to the Mailchimp integration documentation.

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