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how do i track notification click through rate

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how do i track notification click through rate

  • Avatar of kapa.ai
    kapa.ai
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    To track notification click-through rate using Mixpanel, you can follow these steps:1. Set up event tracking for notification-related events: - Track when a notification is sent - Track when a notification is viewed - Track when a notification is clicked2. Create a funnel report in Mixpanel to measure the conversion rate between these events.Here's how you can set it up:1. Use Mixpanel's event tracking to log these notification events. If you're using a messaging partner integrated with Mixpanel, they may automatically push this data into Mixpanel for you.2. Create a funnel report in Mixpanel with the following steps: - Step 1: "Notification Sent" event - Step 2: "Notification Clicked" event3. Set an appropriate conversion window (e.g., 24 hours or 7 days) to allow enough time for users to interact with the notification.4. Use the funnel report to analyze your notification click-through rate. The conversion rate between these two steps will represent your click-through rate.For more detailed analysis, you can:- Break down the funnel by relevant properties (e.g., notification type, user segments) - Use the "Time to Convert" feature to understand how quickly users are clicking on notifications - Create custom alerts to monitor significant changes in your click-through rateFor a comprehensive guide on using funnels in Mixpanel, you can refer to the Funnels documentation.Remember, if you're using a messaging partner integrated with Mixpanel, they may provide additional insights into notification performance. For example, as mentioned in the Mixpanel blog, the OneSignal integration allows you to see which messages were sent to each customer and what actions they took afterwards.

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  • Avatar of ReCat
    ReCat
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    i want it to be insights; as percentage