Implementing Additional UTM Parameters in Mixpanel Tracking
How can we implement extra UTM parameters field like campid and hcpid in client side in Mixpanel?
How can we implement extra UTM parameters field like campid and hcpid in client side in Mixpanel?
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To implement extra UTM parameters like campid and hcpid on the client side in Mixpanel, you can leverage the JavaScript SDK's ability to automatically track UTM parameters. Here's how you can do it:
1. First, ensure that these additional parameters are included in your URL structure, just like standard UTM parameters. For example: https://yourwebsite.com/?utm_source=source&utm_medium=medium&campid=123&hcpid=456
2. The Mixpanel JavaScript SDK will automatically capture these parameters if they are present in the URL. According to the Mixpanel JavaScript SDK documentation, the library automatically adds UTM parameters present on the page to events fired from that page load.
3. While the documentation doesn't explicitly mention custom parameters like campid and hcpid, it does state that additional parameters beyond the standard ones are tracked:
utm_source
utm_campaign
utm_medium
utm_term
utm_content
utm_id
utm_source_platform
utm_campaign_id
utm_creative_format
utm_marketing_tactic
4. To ensure these custom parameters are captured, you may want to initialize the Mixpanel instance with the stop_utm_persistence: true option to disable UTM persistence across events:
mixpanel.init('YOUR_PROJECT_TOKEN', {
stop_utm_persistence: true // disable utm persistence
});
5. If you find that your custom parameters are not being automatically captured, you can manually add them to your events using the track method:
mixpanel.track('Event Name', {
'campid': 'value_from_url',
'hcpid': 'value_from_url'
});
Remember to extract the values of 'campid' and 'hcpid' from the URL before passing them to the track method.
By following these steps, you should be able to implement and track extra UTM parameters like campid and hcpid on the client side in Mixpanel.
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