To learn which users have retained after day 1 based on their experience on day 0, you should use Mixpanel's Retention report. Here's how you can set this up:
1. Build a Retention report by defining your retention behavior:
- Set the first event (day 0 experience) to the specific event you want to analyze.
- Set the second event (day 1 retention) to "Any Event" or a specific event you're interested in.
2. Choose your measurement:
- Select "Retention Rate" to see the percentage of users retained, or "Unique Users" to see the absolute number of retained users.
3. Set the time interval:
- In the time unit drop-down, select "day" as the unit.
- Set the interval to 1 day.
4. Visualize your data:
- Choose "Retention Curve" visualization to see how users are retaining over time, bucketed by when they initially entered the product.
This approach will show you the retention rate or number of users who performed any event (or your specified event) on day 1 after experiencing your chosen event on day 0.
For a more detailed breakdown, you could also consider using breakdowns to segment your data based on specific user attributes or behaviors from day 0.
Docs Reports > Retention: Measure engagement over time > Quick Start>
Remember, Mixpanel calculates retention using a rolling time window by default. If you need to align with calendar days instead, you can switch to the calendar-defined time window in the retention criteria settings.
Docs Reports > Retention: Measure engagement over time > Advanced > Retention Criteria > 'On or Before' time interval>
