Calculating Conversion Rate by Unique Users on Kapa.ai

Chloe L. · 2025-10-31 11:34:27.582978+00

@kapa.ai when i use conversion rate calculating category viewed to order completed, who do i make sure the number id calculated by unique user?

To ensure the conversion rate from "Category Viewed" to "Order Completed" is calculated by unique user in Mixpanel Funnels, you need to set the funnel's counting method to Uniques. This means each user (based on their distinct_id) will only be counted once, on their first entry into the funnel during the selected time period.Here's how you can do it: 1. In your Funnels report, after defining your funnel steps (e.g., "Category Viewed" → "Order Completed"), look for the Counting Method option. 2. Select Uniques from the available counting methods. This ensures the conversion rate is based on the number of unique users who complete the funnel steps, not the total number of times the steps are completed.By default, Funnels use the "Uniques" counting method, but you can always confirm or change this in the funnel settings. This approach will give you the conversion rate as a percentage of unique users who moved from "Category Viewed" to "Order Completed" within your specified time window Funnels Advanced Concepts: Counting Methods and Measurements.If you apply breakdowns, a unique user can enter once per segment, but still only once per segment for the "Uniques" method Funnels Advanced Concepts: Breakdowns.

kapa.ai is still learning and improving, please let me know how I did by reacting below.

ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.

2 comments