Matching Time Periods for Retention Criteria and Breakdown
does the time period of my retention criteria need to match the time period in my breakdown?
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Based on the knowledge sources provided, there's no explicit requirement that the time period of your retention criteria must match the time period in your breakdown. Mixpanel's Retention report offers flexibility in how you configure both your retention criteria and breakdowns: 1. For retention criteria, you can choose different time intervals: - "On or After" (default): Users who come back on a specific time unit or any time afterward - "On": Users who come back on a specific exact time unit - "On or Before": Typically used with property sum or average measurements - "Streak mode": For counting consecutive actions across time intervals2. You can also select between: - Rolling interval retention (default): Based on user's time of birth - Calendar interval retention: Based on calendar time3. Additionally, you can use custom retention brackets to create meaningful touchpoints with customized intervals of multiple days, weeks, or months.When applying breakdowns to your retention analysis, you're segmenting your data into groups based on properties (like browser version in the example), which is independent of the time interval selection.The documentation doesn't indicate any restrictions requiring the breakdown time period to match the retention criteria time period. Instead, it suggests that these are separate configurations that can be adjusted based on your specific analytical needs.If you need more specific guidance for your particular use case, you might want to explore Mixpanel's documentation further or reach out to their support team.
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