How can I measure the average number of session starts per day?
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You can do this in an Insights report using the virtual Session Start event.1. Open Insights.
2. In the query builder, select the event: Session Start. Sessions are computed automatically once configured in Project Settings.[Sessions feature]
3. Change the measurement to Total Events (or leave as default total count).
4. Set the time interval to day so you see daily counts.
5. To get an overall average across the selected date range, use:
- Analysis Settings → Rolling / Cumulative if you want a smoothed trend, or
- Export and average externally if you need a single scalar value, since the docs only describe per-point totals, not a built‑in “average over period” for event counts.[Insights analysis]If you instead want “average session starts per user per day”, you can use Frequency per User on Session Start in Insights, which calculates events per user and then lets you aggregate (e.g., average) that value.[Insights measurements]
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kapa.ai i meant per user, not total. I want to know on average how many times a day does 1 user do session start
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To measure “on average, how many Session Starts per day does 1 user do”, you can use Frequency per User on the Session Start event in Insights.
Steps in Insights
1. Open Insights.
2. Select the event: Session Start (sessions are computed automatically once configured). [Sessions feature]
3. Click the measurement dropdown (e.g. “Total Events” / “Unique Users”) and choose Frequency per User. This calculates the number of times each user does Session Start. [Insights measurements]
4. For the aggregation that appears (default is Average), keep Average. This gives you the average number of Session Starts per user over the chosen time range. [Insights measurements]
5. Set the time interval to day if you want to see how this “average Session Starts per user” changes day by day.Interpretation: - Each data point = average # of Session Starts per user in that day (or over the whole date range if you’re using a non-time-series view).
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