how to check my website’s d1 d7 d30 retention?

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To check your website's D1, D7, and D30 retention in Mixpanel, you can use the Retention report. Here's how to do it:

1. Define your retention behavior: - Select the first event that users must do to be counted (e.g., "Sign Up Completed") - Select the second event that indicates users are coming back (e.g., "Any Event" or a specific meaningful action)2. Set up your time intervals: - By default, Mixpanel uses "Day" as the time unit - You'll be able to see D1 (Day 1), D7 (Day 7), and D30 (Day 30) retention in the report3. Choose your measurement: - "Retention Rate" (default) shows the percentage of users retained - "Unique Users" shows the absolute number of users retained4. Apply filters if needed to focus on specific segments of your users

In the Retention report, you'll see: - The first column shows when users performed the initial action - The subsequent columns show retention for different time periods (D1, D7, D30, etc.) - Boxes with an asterisk (*) indicate incomplete data because the time period is still ongoingMixpanel calculates retention using either: - "On" retention: Users who came back on a specific day - "On or After" retention (default): Users who came back on a specific day or any time afterward

You can customize your retention analysis by: - Switching between "Rolling interval retention" (default) and "Calendar interval retention" - Creating custom retention brackets for specific time periods - Breaking down retention by user properties or cohortsTrack User Retention provides more guidance on setting up retention tracking in Mixpanel.For a deeper understanding of retention analytics, you can also check out Mixpanel's primer on retention analytics which explains how to define, measure, and improve your retention metrics.

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