Strategies to Reactivate Dormant User Cohorts at Kapa.ai
kapa.ai i have a dormant user cohort, how can i use this to check the number of reactivated users?
kapa.ai i have a dormant user cohort, how can i use this to check the number of reactivated users?
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To check the number of reactivated users from your dormant user cohort in Mixpanel, you can use several approaches:
Using Cohorts in Analysis
You can use your dormant user cohort as a filter or breakdown in Insights reports to track reactivation. As mentioned in the documentation, cohorts can be used to filter any analysis or compare behavior of different cohorts:
"You can use cohorts to filter any of your analysis by selecting a cohort from the filter menu... You can compare the behavior of different cohorts by selecting a cohort from the breakdown menu." Using Cohorts in Analysis
Tracking Reactivation Rate
You can specifically track the reactivation rate of your dormant users. This is one of the key customer retention metrics:
"Similar to reconnecting with that $20 bill you left in your pocket after doing laundry, it's always a joy when customers return to your product or service. Typically, reactivating an account requires some kind of form submission, so you can use product analytics to track how often customers are returning." Top 6 customer retention metrics
Using Insights Report
1. Create an Insights report that counts the number of users from your dormant cohort who performed a key action (like logging in or using a core feature) after being dormant 2. Use the "View Users" feature to see the specific users who have reactivated:
"Click a segment in an Insights report to see the list of users that underlie that data point. This helps see a representative sample of users from any analysis, so you can drill into anomalies or simply get to know your users." View Users
Using the RAE Framework
You can also apply the RAE (Reach, Activation, Engagement) framework to track dormant users who become active again:
"The goal is to focus on retaining your Reach, and in order to do that, you need to track: [...] Percentage of Dormant to Active Users - resurrecting users who have gone dormant" The RAE Framework
By implementing these approaches, you'll be able to effectively track and analyze how many of your dormant users are becoming reactivated, which can help you evaluate the effectiveness of your re-engagement strategies.
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