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Data Privacy Considerations When Enabling Spark for EU and US Accounts

·Feb 24, 2026 02:03 PM·

Are there any data privacy considerations when turning on Spark? I read that EU accounts have this automatically toggled off as opposed to US

2 comments

· Sorted by Oldest

kapa.ai
APP
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Hi James S., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
APP
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Yes, there are data privacy considerations, but the main ones called out in the docs are:
Spark uses a generative AI service (OpenAI). [Spark docs]
There is a dedicated overview of data privacy, compliance, and security for Mixpanel’s generative AI features here: https://mixpanel.com/legal/gen-ai-features/. [Spark docs]
By default, Mixpanel does not use your customer data to train the AI model; you can optionally enable training on your data in settings. [Spark docs]
The knowledge sources do not explicitly mention different default behavior for EU vs US accounts (such as Spark being auto-disabled for EU orgs), so I can’t confirm that part from the docs alone.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.