How to Create a Custom Event Property and Use It for Breakdowns in Insights Reports

Naveen A. · 2026-03-06T11:08:29.761Z

Hi Can we create a custom event property and eventually use it in breakdown in an insights report? The aim is to shorten this URL and give it an alias name like "Content manager" and then use it to derive meaningful breakdowns? contentmanager/en-us/accommodationtypes

Yes, you can do this.

1.
Create a Custom Event Property (alias for the URL) In an Insights report, click the “+” next to the search bar → choose Custom Event Property. Then define a formula that maps your long URL value (e.g. contentmanager/en-us/accommodationtypes) to a shorter label like "Content manager". Custom properties let you “combine existing properties into new properties on the fly, using a simple Excel-like formula language.”[Custom properties]
2.
Use it in breakdowns Once created/applied, this custom event property can be used almost anywhere you use regular properties, including as a breakdown in Insights. Free plans can use it locally in that report; Growth/Enterprise can Save it to reuse across reports.[Custom properties; Discover Insights]

So yes: you can create a custom event property that turns that URL into an alias like “Content manager” and then use that property for meaningful breakdowns in Insights.

ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.

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