Tracking Repetitive Actions: Setting Up a Funnel in Analytics
How to set Funnel for a case when you need to track repetitive actions? So, I need to know how many times after step 1 step 2 has been done
How to set Funnel for a case when you need to track repetitive actions? So, I need to know how many times after step 1 step 2 has been done
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To track repetitive actions in a funnel, you can use the "Frequency per User" breakdown in Mixpanel. This feature allows you to see the number of times users performed an event between any two funnel steps. Here's how you can set it up: 1. Create your funnel by selecting the events that represent your steps. For your case, you would select the events that represent "Step 1" and "Step 2".2. Once your funnel is created, use the "Frequency per User" breakdown to measure the frequency of a particular funnel step between that step and the next one. 3. You can select the steps between which you want to measure frequency from the breakdown. This is different from the step you are deriving the metric from. For example, you can measure the overall conversion rate but breakdown by the frequency of an event between Step 1 and Step 2.4. If the user does not do the step again before the next one, the frequency will be 0.For example, if a user performs "Step 1 -> Step 2", the frequency will be "0 times" because there is no extra "Step 1" event. However, if a user performs "Step 1 -> Step 1 -> Step 2", the frequency will be "1 time" because we count "Step 1 -> Step 1 -> Step 2".Please note that the frequency breakdown will only count the events in between the chosen range. The event that originally satisfied the funnel definition does not count towards the frequency between steps.For more detailed instructions, you can refer to the Mixpanel documentation on Frequency.
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In this case, you might want to consider using the "Totals" counting method in Mixpanel's Flows report. This method counts multiple entries per user, meaning users can re-start the flow and every time a user starts the flow they are counted. Here's how you can set it up: 1. Create a Flows report with your desired events. In your case, you would add two events, "Step 1" and "Step 2".2. By default, Flows calculations are based on uniques. To change to the "Totals" counting method, click on the word Uniques in the conversion criteria, and select "Totals" from the drop-down list.3. Users may re-enter a totals flows only after they have exited their previous attempt. Users exit a flow in 3 ways: - They complete the last required step in the flow - They fail to get to the last required step in the conversion window and time out - They are excluded from the current flow by an exclusion step.This way, you can track how many times users perform "Step 2" after "Step 1", regardless of how many times they perform "Step 1".For more detailed instructions, you can refer to the Mixpanel documentation on Conversion Criteria in Flows.
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