Understanding Retention Reports and Metrics Explained
kapa.ai When I use retention reports and choose metric for the display and it says 77% for example, what does this mean?
kapa.ai When I use retention reports and choose metric for the display and it says 77% for example, what does this mean?
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When you use the Metric view in Mixpanel’s Retention Trends report and see a value like 77%, this represents the overall retention rate for the selected time period. Specifically, it shows the percentage of users who performed your defined "A event" (e.g., sign up) and then returned to perform the "B event" (e.g., any meaningful action) within the specified retention window (e.g., Day 1, Day 7, etc.).The Metric view displays the overall value for the retention trend for that time period, typically reflecting the last completed retention bucket. For example, if you’re looking at 7-day retention, 77% means that 77% of users who did the "A event" came back and did the "B event" within 7 days. If there isn’t a completed cell for the most recent day, Mixpanel uses the closest completed cell for that day Docs: Retention Metric View.In summary, the 77% indicates the proportion of users retained according to your report’s criteria and time window.
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kapa.ai How do I know exactly which options to choose when im answering retention questions?
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To choose the right options when answering retention questions in Mixpanel, you should: 1. Define Your Retention Behavior: Decide which events you want to analyze. For example, if you want to know retention after signup, set the first event as “Sign Up Completed” and the return event as “Any Event” or another meaningful action. This defines what counts as a user being “retained” Retention Overview.2. Choose Your Measurement: Select how you want to measure retention. The default is “Retention Rate” (percentage of users retained), but you can also choose “Unique Users,” “Property Sum,” or “Property Average” depending on your analysis needs Retention Overview.3. Set Retention Criteria: Decide if you want to measure users who return on a specific day/week/month (“On”), on or after a certain interval (“On or After”), or use other advanced criteria like “Streak mode” or “On or Before” for cumulative metrics. “On or After” is the default and is generally recommended for most use cases Retention Criteria.4. Apply Filters and Breakdowns: Use filters to narrow your analysis to specific user segments (e.g., only users on Chrome). Use breakdowns to compare retention across different groups (e.g., by browser version or cohort) Retention Overview.5. Select the Time Window and Visualization: Choose the time unit (day, week, month) and the number of intervals to analyze. Pick the visualization (Retention Curve, Line, or Metric) that best answers your question Retention Overview.If you’re unsure which options to pick, start with the defaults (e.g., “On or After” retention, Retention Rate, and a meaningful product event) and adjust based on your specific business question. Mixpanel’s documentation provides step-by-step guidance for each option in the retention report builder.If you have a specific retention question, describe it, and I can help you map it to the right Mixpanel options.
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