kapa.ai μ μ λ³ μ΅μ΄ μ μ μΌμ μ μ μμ΄?
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λ€, Mixpanelμμ μ μ λ³ μ΅μ΄ μ μ μΌμ(μ¦, κ° μ¬μ©μκ° μ²μμΌλ‘ νΉμ μ΄λ²€νΈλ₯Ό μνν λ μ§)λ₯Ό μ μ μμ΅λλ€.
κ°μ₯ κ°λ¨ν λ°©λ²μ Mixpanelμ "First Time Filter" κΈ°λ₯μ μ¬μ©νλ κ²μ λλ€. μ΄ κΈ°λ₯μ ν΅ν΄ μ΄λ²€νΈκ° μ μ λ³λ‘ μ²μ λ°μν μμ λ§ νν°λ§ν μ μμ΅λλ€. μλ₯Ό λ€μ΄, "Sign Up" μ΄λ²€νΈμ First Time Filterλ₯Ό μ μ©νλ©΄ κ° μ¬μ©μκ° μ²μ κ°μ ν λ μ§λ₯Ό νμ ν μ μμ΅λλ€. Mixpanelμ κ° μ μ μ μ΄λ²€νΈ νμ€ν 리λ₯Ό μ€μΊνμ¬ μ΅μ΄ λ°μ μμ μ κ³μ°ν©λλ€. λ§μ½ κ°μ μ΄μ μ¬λ¬ λ² μ΄λ²€νΈκ° λ°μνλ€λ©΄, κ·Έ λͺ¨λ μ΄λ²€νΈκ° "μ΅μ΄"λ‘ κ°μ£Όλ©λλ€. μ΄ λ°μ΄ν°λ₯Ό νμ©ν΄ μ μ λ³ μ΅μ΄ μ μ μΌμλ₯Ό λΆμν μ μμ΅λλ€Analyzing First Time Users.
λν, JQL(Javascript Query Language)μ μ¬μ©νλ©΄ λμ± μΈλ°νκ² μ μ λ³ μ΅μ΄ μ΄λ²€νΈ λ°μμΌμ ꡬν μ μμ΅λλ€. μλ₯Ό λ€μ΄, groupByUserλ₯Ό νμ©ν΄ κ° μ μ μ 첫 μ΄λ²€νΈ νμμ€ν¬νλ₯Ό μΆμΆν μ μμ΅λλ€. μλλ JQL μμμ λλ€:
```
function main() { return Events({ from_date: "2023-01-01", to_date: "2023-12-31" }) .groupByUser(function(state, events) { // μ΅μ΄ μ΄λ²€νΈμ νμμ€ν¬νλ₯Ό μ μ₯ if (!state) { state = { first_event_time: events[0].time }; } return state; }) .map(function(user) { return { distinct_id: user.key[0], first_event_time: user.value.first_event_time }; }); }
μ΄ μ½λλ κ° μ μ λ³λ‘ μ΅μ΄ μ΄λ²€νΈ λ°μ μκ°μ λ°νν©λλ€. νμμ λ°λΌ μ΄λ²€νΈλͺ
μ νν°λ§νμ¬ νΉμ μ΄λ²€νΈ(μ: "Sign Up")μ μ΅μ΄ λ°μμΌλ§ μΆμΆν μλ μμ΅λλ€[JQL groupByUser](https://docs.mixpanel.com/docs/reports/apps/jql#groupbyuseroptional-additional-keys-reducer-functions).
μμ½:
- Mixpanel UIμμ First Time Filterλ‘ μ½κ² νμΈ κ°λ₯
- JQLλ‘ μ»€μ€ν
쿼리 μμ± κ°λ₯
μΆκ°μ μΈ κ΅¬ν λ°©λ²μ΄λ μμκ° νμνμλ©΄ λ§μν΄ μ£ΌμΈμ!
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kapa.ai μ μ μΌμ μ‘°ν API μ 곡 μνλ?
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Mixpanelμμ "μ μ μΌμ(μ΅μ΄ μ΄λ²€νΈ λ°μμΌ)"λ₯Ό μ§μ μ‘°ννλ μ μ© APIλ 곡μμ μΌλ‘ μ 곡λμ§ μμ΅λλ€. μ§μ μμ€μ λ°λ₯΄λ©΄, Mixpanelμ Raw Event Export APIλ₯Ό μ¬μ©νμ¬ κ°λ³ μ΄λ²€νΈ λ°μ΄ν°λ₯Ό μΆμΆν μ μμΌλ©°, μ΄ λ°μ΄ν°λ₯Ό λ°νμΌλ‘ κ° μ μ μ μ΅μ΄ μ΄λ²€νΈ λ°μμΌ(μ μ μΌμ)μ μ§μ κ³μ°ν΄μΌ ν©λλ€.
μλ₯Ό λ€μ΄, Raw Event Export APIλ₯Ό ν΅ν΄ νΉμ μ΄λ²€νΈ(μ: "App Install" λλ "Sign Up")μ λͺ¨λ λ°μ κΈ°λ‘μ μΆμΆν λ€, κ° distinct_idλ³λ‘ κ°μ₯ μ΄λ₯Έ time κ°μ μ°ΎμΌλ©΄ μ μ μΌμλ₯Ό μ μ μμ΅λλ€. API μμ:
```
curl --request GET --url 'https://data.mixpanel.com/api/2.0/export?from_date=2024-07-23&to_date=2024-07-24&limit=100&event=sample_event' --header 'accept: text/plain' --header 'authorization: Basic YOUR_TOKENβ
μ΄λ κ² λ°μ λ°μ΄ν°μμ distinct_idλ³λ‘ μ΅μ΄ time κ°μ μΆμΆνλ©΄ μ μ
μΌμλ₯Ό ꡬν μ μμ΅λλ€.
Mixpanelμ μ μ
μΌμ(μ΅μ΄ μ΄λ²€νΈ λ°μμΌ)λ₯Ό λ°λ‘ λ°ννλ API μλν¬μΈνΈλ μ 곡νμ§ μμΌλ, Raw Event Export APIλ‘ λ°μ΄ν°λ₯Ό λ°μ μ§μ μ²λ¦¬ν΄μΌ ν©λλ€
[Export Methods: Export raw data and reports from Mixpanel](https://docs.mixpanel.com/docs/export-methods)
[Support QA: Custom events via Raw Event Export API](https://github.com/mixpanel/docs/blob/main/reference/Mixpanel%20APIs/overview.md).
μ¦, μ μ
μΌμ μ‘°ν μ μ© APIλ μκ³ , Raw Event Export APIλ‘ λ°μ΄ν°λ₯Ό μΆμΆν΄ μ§μ κ³μ°ν΄μΌ ν©λλ€.
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kapa.ai userλ³ νλλ°μ΄ν° μ‘°ν κ°λ₯ν΄?
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λ€, Mixpanelμμλ user(μ μ )λ³ νλ λ°μ΄ν°(μ΄λ²€νΈ νμ€ν 리) μ‘°νκ° κ°λ₯ν©λλ€.
Mixpanelμ Activity Feed APIλ₯Ό μ¬μ©νλ©΄, νΉμ userμ distinct_idλ₯Ό κΈ°μ€μΌλ‘ ν΄λΉ μ μ κ° μνν μ΄λ²€νΈ(νλ) λ΄μμ μ‘°νν μ μμ΅λλ€. μ΄ APIλ distinct_ids, from_date, to_date λ±μ νλΌλ―Έν°λ₯Ό λ°μ ν΄λΉ κΈ°κ° λμ μ μ λ³ μ΄λ²€νΈ 리μ€νΈλ₯Ό λ°νν©λλ€.
μμ:
GET /stream/query?project_id=1234567&distinct_ids=["μ μ μ_distinct_id"]&from_date=2024-01-01&to_date=2024-01-31
μ΄λ κ² νΈμΆνλ©΄ ν΄λΉ μ μ μ μ΄λ²€νΈ(νλ) λ°μ΄ν°κ° λ°νλ©λλ€. λ°ν κ²°κ³Όμλ μ΄λ²€νΈλͺ κ³Ό κ° μ΄λ²€νΈμ μμ± μ λ³΄κ° ν¬ν¨λ©λλ€ Query API - Activity Feed.
λν, Mixpanel μΉ UIμ Users(λλ User Profiles) νμ΄μ§μμλ κ°λ³ μ μ λ₯Ό ν΄λ¦νλ©΄ ν΄λΉ μ μ μ μ 체 μ΄λ²€νΈ νμ€ν 리λ₯Ό νμΈν μ μμ΅λλ€ Users: Explore your user base in Mixpanel.
μ¦, APIμ UI λͺ¨λμμ userλ³ νλ λ°μ΄ν° μ‘°νκ° κ°λ₯ν©λλ€.
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kapa.ai ν΄λΉ API λͺ¨λ λ°μ΄ν°λ₯Ό μ‘°ννλκ±° μλμΌ?
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Mixpanelμ Activity Feed API(/stream/query)λ νΉμ μ μ (distinct_id)λ³λ‘ ν΄λΉ μ μ μ μ΄λ²€νΈ(νλ) λ΄μλ§ μ‘°ννλ APIμ
λλ€.
μ¦, μ΄ APIλ₯Ό νΈμΆν λ distinct_ids νλΌλ―Έν°μ μ‘°ννκ³ μ νλ μ μ μ distinct_id(λ€)λ₯Ό λͺ
μν΄μΌ νλ©°, ν΄λΉ μ μ (λ€)μ μ΄λ²€νΈ νμ€ν λ¦¬λ§ λ°νν©λλ€.
λͺ¨λ μ μ μ λͺ¨λ λ°μ΄ν°λ₯Ό ν λ²μ μ‘°ννλ μ©λκ° μλλΌ, μ§μ ν μ μ μ νλ λ°μ΄ν°(μ΄λ²€νΈ 리μ€νΈ)λ§ μ‘°ννλ μ©λμ
λλ€.
μμ νλΌλ―Έν°:
- distinct_ids: μ‘°νν μ μ μ distinct_id λ°°μ΄ (μ: ["abc123"])
- from_date, to_date: μ‘°ν κΈ°κ°
API μ€λͺ μ λ°λ₯΄λ©΄, λ°ν κ²°κ³Όλ μ§μ ν distinct_id(λ€)μ λν μ΄λ²€νΈ 리μ€νΈλ§ ν¬ν¨ν©λλ€ Query API - Activity Feed.
λ°λΌμ, μ΄ APIλ "λͺ¨λ λ°μ΄ν°"κ° μλλΌ, μ§μ ν μ μ μ νλ λ°μ΄ν°λ§ μ‘°νν©λλ€.
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kapa.ai adblock μ μ λ€μ λ°μ΄ν° μμ§μ΄ λμ§ μλ?
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λ€, Adblock(κ΄κ³ μ°¨λ¨κΈ°) λλ μ μ¬ν νλΌμ΄λ²μ νμ₯ νλ‘κ·Έλ¨μ μ¬μ©νλ μ μ λ€μ Mixpanelμ ν΄λΌμ΄μΈνΈ μ¬μ΄λ(JavaScript λ±) SDKλ₯Ό ν΅ν λ°μ΄ν° μμ§μ΄ μ°¨λ¨λ μ μμ΅λλ€. μ΄λ‘ μΈν΄ ν΄λΉ μ μ λ€μ μ΄λ²€νΈκ° Mixpanelμ κΈ°λ‘λμ§ μμ, μ 체 λ°μ΄ν°μμ λλ½μ΄ λ°μν μ μμ΅λλ€. μ€μ λ‘ ν΄λΌμ΄μΈνΈ μ¬μ΄λ νΈλνΉμ κ²½μ°, Adblock λ±μΌλ‘ μΈν΄ μ 체 μ μ μ 30~50% μ΄λ²€νΈκ° μμ§λμ§ μμ μ μμ΅λλ€ Tracking Methods: Choosing the Right Method Tracking Best Practices: Debugging FAQ: Sending Data to Mixpanel.
μ΄ λ¬Έμ λ₯Ό μννλ €λ©΄ λ€μκ³Ό κ°μ λ°©λ²μ΄ μμ΅λλ€: - μλ² μ¬μ΄λ νΈλνΉ: μλ²μμ μ§μ μ΄λ²€νΈλ₯Ό μ μ‘νλ©΄ Adblockμ μν₯μ λ°μ§ μμ΅λλ€. - νλ‘μ μλ² μ¬μ©: ν΄λΌμ΄μΈνΈμμ Mixpanelλ‘ μ§μ 보λ΄μ§ μκ³ , μ체 λλ©μΈμ νλ‘μ μλ²λ₯Ό κ±°μ³ μ μ‘νλ©΄ μ°¨λ¨ κ°λ₯μ±μ΄ μ€μ΄λλλ€ Tracking Methods: Choosing the Right Method.
μμ½: Adblockμ μ¬μ©νλ μ μ μ λ°μ΄ν°λ Mixpanelμ μμ§λμ§ μμ μ μμΌλ©°, μ΄λ₯Ό 보μνλ €λ©΄ μλ² μ¬μ΄λ νΈλνΉ λλ νλ‘μ μλ²λ₯Ό μ¬μ©νλ κ²μ΄ μ’μ΅λλ€.
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λΉλ‘κ·ΈμΈ μνμμ λ€λ₯Έ λλ°μ΄μ€ μμ΄λλ₯Ό λμΌμ μ λ‘ νλ¨νλ λ°©λ²
