how does the channel mixer work?
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I apologize, but I don't have enough information in the provided knowledge sources to accurately answer how the channel mixer works in Mixpanel. The documents don't contain specific details about a channel mixer feature. To provide the most accurate information about Mixpanel's features, I'd need more context or documentation specifically about the channel mixer. If you have a different question about Mixpanel's analytics capabilities or other features, I'd be happy to try answering based on the information available in the knowledge sources.
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kapa.ai sorry I meant channel classifier
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Thank you for the clarification. I can provide information about Mixpanel's Channel Classifier feature.The Channel Classifier is a feature in Mixpanel that automatically categorizes common UTMs (Urchin Tracking Module parameters) and referrers into channels. This gives marketers an easy way to view which channels (such as paid, social, search) are driving the most traffic to their website.According to the Mixpanel blog post, the Channel Classifier is part of Mixpanel's effort to make marketing analytics more accessible and powerful. It's one of the features that allows users to set up and start using Mixpanel's marketing analytics capabilities quickly and easily.The Channel Classifier works in conjunction with other features: 1. Instant Tracking: Mixpanel's JavaScript SDK can be installed with just one line of code in your website's header. This automatically tracks every page view, including UTMs and referrer information as properties.2. Web Analytics Template: After installing the SDK, you can create a dashboard that shows essential metrics like page views, new visitors, time spent on pages, bounce rate, and traffic sources.3. Channel Classifier: This feature then automatically buckets the common UTMs and referrers into channels, providing an at-a-glance view of which channels are driving the most traffic.This automated classification of traffic sources into channels makes it easier for marketers to understand and analyze their traffic sources without manual categorization.It's worth noting that this feature is part of Mixpanel's recent efforts to make their marketing analytics tools more accessible and quick to set up, aiming to provide value within minutes of installation.
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