Does time to convert look at unique or total conversions?
Does time to convert look at unique or total conversions?
Does time to convert look at unique or total conversions?
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Based on the knowledge sources, the Time to Convert measurement in Mixpanel's Funnels report uses the "Totals" counting method, not "Uniques."According to the documentation, Time to Convert is listed under the Measurements section with the specific note that it uses the "Totals" counting method: > Time to Convert: Allows for selection of an aggregation: Average, Median, Percentile, Min and Max. Measures the aggregated time to convert for the selected steps of the funnel. [...] Counting Method: TotalsFunnels Advanced ConceptsThis means that when you're looking at Time to Convert metrics, Mixpanel is calculating based on total conversions through the funnel rather than unique users. This allows for measuring how quickly or slowly your funnel converts, and you can see this as a summarized value or as a trend over time.You can also use Time to Convert as a breakdown to see a distribution of time users took across the funnel or between any two steps, independent of the metric you're measuring.Time to Convert
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